ConversionXL

APRIL 23, 2019

These realities focus attention on developing websites and UX for the mobile user first. This post does three things: Identifies why companies struggle with mobile UX; Highlights mobile UX research methods; Details how to prioritize testing based on mobile UX research. Why companies struggle with mobile UX.

UX 114

UX Drivers/motivators User Experience Campaign 114

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Follower growth: The increase in the number of followers over time. Conversion rate: The percentage of social media users who take a desired action (e.g.,

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? But that growth may be slowing. Image Source ). Image source ).

Conversion 133

Conversion UX Real Estate Non-Profits 133

ConversionXL

FEBRUARY 21, 2017

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. Card sorting is a UX research strategy popular for information architecture. Ease of use. Image Source.

User Experience 103

User Experience Conversion UX A/B testing 103

Sales Pop!

NOVEMBER 10, 2024

When you’re running an ecommerce business, it can be easy to get caught up in metrics, conversions, and the latest digital marketing trends. That’s a big mistake, because customer-centric companies tend to see nearly double the revenue growth of businesses that don’t focus on their audience’s needs.

Angle 130

Angle UX User Experience Price 130

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

MARCH 22, 2017

At the continued rate of growth, we can expect mobile to account for nearly 50% of all online sales by as soon as 2020. However, there’s a big problem when it comes to mobile for many retailers: conversion rates are are lagging. Mobile Conversion Rates Lag Behind, Though. Digital Wallets: Improving Mobile Conversions.

UX 88

UX Retail Promote Represent 88

Sales Pop!

DECEMBER 19, 2022

As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. For example, if prescriptive research indicates that your business may experience a low checkout conversion rate in the next five months, it will also suggest how to avoid this.

Growth 130

Growth Pharmaceutical Niche Campaign 130

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Hubspot

DECEMBER 6, 2014

When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution." The functional word in the UX discipline is empathy, and there are a variety of techniques employed to achieve it.

UX 78

UX Entertainment User Experience Campaign 78

ConversionXL

OCTOBER 4, 2017

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Keeping up with the technology changes and managing business’ expectations can be tricky. Nick So, WiderFunnel.com.

Conversion 104

Conversion Objectives and Key Results UX A/B testing 104

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. The average salary of conversion optimizers was $64,984.89 (down from $71,340 last year). Lack of Conversion Optimization Experience. Conversion Optimizer. Growth Marketing Manager.

Conversion 90

Conversion A/B testing UX Education 90

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MARCH 16, 2014

John Paul Mains shares the result of one client who saw improvements in conversions after changing the font size from 10px 13px to be more readable – I wonder what would happen if he pushed it even further? Extra Lucrative Conversion Advice Blog Design user experience' What he found was pretty incredible. We Love Typography.

User Experience 133

User Experience Conversion Represent UX 133

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? That would be 23.94% growth in revenue. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 112

Conversion User Experience UX CTR 112

SaaStr

MAY 15, 2024

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. In many ways, they have to do better with UI/UX, onboarding, and conversions. Because of that, you see a 5x increase in conversion from trial to paid on the app store.

Growth 120

Growth B2B UX B2C 120

Martech

MAY 29, 2025

Here is how to use it effectively to reveal performance trends, growth opportunities and potential risks. Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. Funnel analysis : Visualize conversion paths from product view to purchase.

UX 65

UX Territory Campaign Price 65

ConversionXL

JANUARY 26, 2016

Here’s a quote from Peep further defining UX: Peep Laja: “First of all, UI (user interface) is not UX (user experience). Driving it is the UX. The other reason is to identify, quantify, and communicate UX to stakeholders. There are many metrics used to measure UX. Test Level Satisfaction. Are there any trends?

UX 69

UX User Experience Promote A/B testing 69

ConversionXL

DECEMBER 4, 2019

This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. Most optimizers (1) use analytics data to inform (2) A/B tests of (3) UX or design changes on (4) desktop and mobile websites.

Conversion 87

Conversion A/B testing UX Clients 87

Sales Pop!

AUGUST 29, 2021

No matter what industry your business-to-business (B2B) company is targeting, a single customer conversion is likely to have relatively little impact on your trajectory. Build a Great UX. User experience (UX) has been getting a great deal of attention as of late. Your UX should feature frequent and clear trust signals.

UX 130

UX B2B Repeat business Trust 130

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? That would be 23.94% growth in revenue. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven. Low conversion rates.

GTM 68

GTM Gambling Pipeline Strategize 68

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? That would be 23.94% growth in revenue. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Great user onboarding is imperative for steering your users in the direction of conversion, and it all starts with activation. for freemium users.

Conversion 103

Conversion Gaming Teamwork Start-ups 103

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? Google runs A/B tests.

A/B testing 91

A/B testing Growth UX User Experience 91

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Different Conversion Optimization Team Structures. Centralized Conversion Optimization Teams. Decentralized. Image Source.

Conversion 77

Conversion UX A/B testing Promote 77

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

APRIL 7, 2016

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space. Without further ado, here are our findings from the 2016 State of Conversion Optimization Report. The average salary of conversion optimizers was $71,340. What Does an Optimizer Look Like?

Conversion 74

Conversion UX A/B testing Education 74

ConversionXL

DECEMBER 4, 2019

This is the fourth edition of our State of Conversion Optimization report. Skepticism or ignorance about conversion optimization affects more than the ability to prove ROI or retain clients. Most optimizers (1) use analytics data to inform (2) A/B tests of (3) UX or design changes on (4) desktop and mobile websites.

Conversion 74

Conversion A/B testing UX Clients 74

Sales Hacker

JANUARY 23, 2018

Who better than a conversational intelligence company to tell us, with data, what the best time to bring up pricing is on a discovery call? This has led to tremendous results for us, primarily in email list growth and increased site engagement. This would prove to be crucial for our 2017 growth. Fast forward to 2018.

Growth 106

Growth Sales Education Networking 106

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

DECEMBER 23, 2015

And it’s hurting your conversions in surprising ways. Similarly, Marketing Experiments created this conversion formula , which puts a focus clarity as well… C = 4m + 3v + 2(i-f) – 2a. Here’s what each letter represents… C = Probability of conversion. What Is Clarity and Why Should You Care?

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? That would be 23.94% growth in revenue. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. How Microcopy Can Improve UX & Conversions.

Conversion 84

Conversion User Experience UX CTR 84

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.

Negotiate 92

Negotiate Contract E-commerce Price 92