Partners in Excellence

JULY 1, 2025

We’ve never studied how someone prepares for and executes a high impact meeting. We haven’t seen how they engage others in collaborative conversations building trust with each other. How do we recognize that our peers, customers, and people are experiencing the same things and start learning from each other.

Sell

Partners in Excellence

MAY 21, 2025

We get recommendations for how we leverage these insights in our conversations. Do we understand how to engage the customer in a conversation? Do we understand why these are important to the conversation? Can we even carry on a conversation, other than getting answers/responses from the person we are talking to.

High impact

Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. They were eager to start. Just dump in the data, the customer didn’t have to clean it up much, we could do that. And this is where the problems started arising. The tool was pretty easy to use.

Manufacturing

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

GTM

Martech

AUGUST 8, 2024

Applying the Pareto principle to martech management To apply the 80/20 rule to your martech stack, start with a comprehensive audit of your existing martech tools and their impact: Inventory assessment: Catalog all tools and platforms currently in use. Usage analysis: Determine how frequently and by whom each tool is used. Processing.

Objectives and Key Results

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Start your research journey with broad, open-ended questions that help map the territory. Processing.

Angle

Partners in Excellence

DECEMBER 31, 2024

If you look to many unicorns, they started with a MVP, learning from their first product introductions, then quickly growing from it. Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact.

Minimum Viable Product

Search Engine Land

AUGUST 23, 2024

Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. The specific method you start with doesn’t matter as much. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.

X-functional

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. When teams work together, martech stops being a source of silos and starts being the bridge to bigger goals.

Objectives and Key Results

Partners in Excellence

FEBRUARY 21, 2025

But what happens when we start to think about conversations, rather than questions and answers? A conversation is a shared experience, between the participants. Conversations tend to be dynamic, evolving, and fluid. Most importantly, in complex B2B buying, our customers are looking for conversations.

Customers

RingDNA

APRIL 17, 2025

Prompt Favorites helps reps and managers instantly access proven sales prompts, making conversations sharper , more consistent, and more impactful, all within Revenue.io. Even with AI in the mix, too many reps are still relying on memory or gut instinct to drive conversations. And it’s not how you win in high-stakes deals.

Objectives and Key Results

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. Let’s start with what coaching is not: Training isn’t coaching.

Objectives and Key Results

Salesforce

JULY 7, 2025

Four years ago, we started using Data Cloud internally as Customer Zero to deliver a unified view of our customer’s journey. Here’s what we learned when we turned to Data Cloud to break down our data silos, as well as a look at high-impact use cases. Start small, and focus on high-impact use cases 3.

High impact

Search Engine Land

OCTOBER 2, 2024

Yes, we should ignore drops that happened in those two days during the bug , but if they continue after this, might it impact the core update? Sometimes, clients don’t know where to start. For this, we looked at: Traffic and conversion trends. We noticed a slight decrease in sessions overall and no impact on conversions.

Clients

Heinz Marketing

APRIL 30, 2025

Small businesses can start with user-friendly applications that offer plug-and-play capabilities, allowing for incremental adoption without massive upfront investments. For instance, AI-driven lead scoring can improve conversion rates by up to 50%.

Strategize

RingDNA

JUNE 6, 2025

It connects Guided Selling, real-time AI Coaching, Conversation Intelligence , and our Seller Action Hub into a single, integrated motion. that every single conversation becomes a coaching and execution asset. It removes clutter, reduces decision fatigue, and frees reps to focus on conversations that move the needle.

CRM

Highspot

MAY 15, 2025

Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success. Lastly, unlike sales teams, who often speak up when they hit a roadblock, partners typically wont unless youve built a strong relationship. What is partner enablement? This is not reality.

Healthcare

Salesforce

JULY 3, 2025

Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. This type of automation logs customer interactions, updates records in real time, prioritizes leads based on their likelihood to convert, and sends follow-up emails at just the right moment. Try Sales Cloud 3.

Technique

Partners in Excellence

NOVEMBER 21, 2024

I had a fascinating conversation today. It was clear that what he did had a very high impact on his customers. As this entrepreneur and I continued our conversation, I asked him, “How would the end users describe the impact of what you are doing for them?”

Customers

Highspot

JULY 3, 2025

TIP: To drive more consistent, high-impact engagements with buyers, surface your Digital Room Templates prominently in Highspot to drive adoption with reps. Make it personal—and maximize engagement While templates provide a strong starting point to scale consistent experiences, personalization helps you drive further value with buyers.

GTM

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. Every follow-up becomes more tailored, with AI recommending sales assets based on what’s worked in similar deals. For example, Ritchie Bros. The good news?

Manufacturing

Sales Hacker

JULY 1, 2025

The thing that matters most is the impact rather than the actual solution that you’re building. Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that. started it from scratch and really grew it from one to over 25 employees.

GTM

Salesforce

APRIL 14, 2025

How to set up a referral program for your business Top 10 referral program ideas to try Real-world success: The Salesforce referral approach Whats a referral program? For SMBs, this trust means sustainablegrowth without the high expense of traditional marketing. Website: Create banners, pop-ups, and a dedicated referral landing page.

Referrals

SaaStr

JULY 15, 2025

The Immediate Wins: High-Impact, Ready-to-Deploy AI Outbound SDRs: 90-100% Replaceable (With Serious Caveats) The Reality : You can replace virtually every outbound SDR on your team with AI today. The 80% Solution: High Impact, High Investment Customer Support: 80% Replaceable (If You Go Deep). 60% At a Minimum.

B2B

Partners in Excellence

JULY 18, 2025

In a side conversation, Joshua and I started talking more broadly about Agentic AI, and what it means for us as humans. We started using LLMs as partners to answer questions for us, to give us ideas. ” All we have to do is show up and enjoy (hopefully) the meal. It takes actions on behalf of us.

SQL

Martech

MAY 22, 2025

Dig deeper: Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know Email: Business email address Sign me up! Set up autoresponders if needed. Pro tip: A working unsubscribe link is just the start. The conversion here was a vote, so no cost or credit card was required. Processing.

B2C

SaaStr

OCTOBER 11, 2024

When Jasper launched in 2019, it started with one model. Customers want structured outputs, repeatability, trust, and high confidence, so for now it’s up to you to find the right model for your specific use case. But when we got started in Cloud in 2007, most businesses that were starting with cloud picked one cloud.

Healthcare

Salesforce

AUGUST 6, 2025

We’ll cover what task management is, some key elements to help your business grow, and how to get started with the right tools. Whether you’re following up with leads, handling support requests , sending campaign emails, or reviewing data from your latest launch, task management keeps the wheels turning. The result?

CRM

Salesforce

APRIL 29, 2025

Start with SMB Basics Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads Market penetration vs. market share: Whats the difference? Just get started. Solution: Spend smart.

CRM

Hubspot

APRIL 1, 2025

Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. Finally, at the tail-end of our conversation, I asked Jeannie about what advice would she give to other enterprise-level businesses considering AI agents, and what factors should they evaluate before implementation.

CRM

Sales Pop!

JULY 23, 2025

All this might stress you out, but these challenging times can actually open up unique opportunities for new ventures. It started because a founder lost expensive glasses and could not afford new ones. A practical starting point is developing a minimum viable marketing strategy (MVMS). Don’t forget email marketing.

Launch

Martech

FEBRUARY 14, 2025

Real revenue impact starts with customer acquisition costs. Your predictive analytics should identify high-value prospects across channels. Track these impacts ruthlessly. When a platform promises better conversion rates, measure them. Real process improvement starts with eliminating what doesn’t work.

Finance

Partners in Excellence

FEBRUARY 10, 2025

They are making it up, but doing so in a way that convinces us to believe them. It’s kind of like watching an improv actor, building on the previous conversation–regardless of whether it makes sense, is correct. The LLMs don’t know how to write a relevant, high impact prospecting letter.

High impact

Salesforce

MAY 14, 2025

Shifting the focus from smarter messages to smarter, channel-relevant conversations with agentic banking. Unlocking the potential of agentic banking to modernize traditional marketing requires understanding two key things: what todays banks need to meet customers where they are, and practical steps to get started. Let’s dive in.

Customers

Martech

APRIL 18, 2025

Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder. Email: Business email address Sign me up! Start with behavior. Set up event-based triggers. ” These signals give you a clearer path to conversion. Processing.

High impact

Sales Hacker

APRIL 22, 2025

14:01 How to keep up with a market that changes every week (hello, agentic AI). 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 27:02 Harmonys lean, high-impact program playbook for early-stage teams.

GTM

Salesforce

APRIL 17, 2025

Next up: agentic AI , which understands and responds to inquiries without human intervention. By automating routine tasks, agentic AI frees up your employees to focus on more complex and value-added activities across the entire route to market. Get started here 1.

Objectives and Key Results