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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. As AI evolves, sales processes will become more predictive and proactive. Artificial intelligence (AI) in sales is about using machine-driven algorithms and processes to enhance and optimize sales operations.

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SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives.

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The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. They provide technical and strategic support for marketing software tools, workflows and processes. Design and manage internal workflows and processes.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

The truth is, they simply had a solid growth marketing process. Growth Process > Growth Hacks. If you’re familiar with CXL, you know that we preach process over tactics to optimizers. Ideation x Execution = ROI. The ROI of a growth process is ideation multiplied by execution. It Starts with the Product.

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