Martech

JULY 15, 2024

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain.

Customers 116

Customers Objectives and Key Results Cross-sell Follow-up 116

SaaStr

JANUARY 8, 2025

Lindsey explains: “On one hand, if it’s a SaaS product you sell x many seats or licenses and the customer goes live, then you often can set it and forget it for the following year. Some key findings included: Bookings to revenue conversion rates were significantly below target.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Sales Gravy

JUNE 5, 2025

When both teams operate from the same customer journey map, handoffs become seamless and conversion rates climb. Tackle Sales Objections Together Every sales professional understands that the path to a closed deal is rarely a straight line. Marketing iterates based on real-world results. Most teams fail to communicate.

Objectives and Key Results 54

Objectives and Key Results Objection handling Sell Pitch 54

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. This is both an opportunity and a threat to sell to consumers by enabling them or working to remain visible as a company and build trust. What objections they have. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Sales Reps are swamped with 1,400 non-selling hours every year. The results get even better with a 5X increase by the second month. Lets dive in. Double Sales Productivity in only 1 Minute. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Sales Gravy

APRIL 2, 2025

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. But when coaching supports training, skill application soarsalong with results. Why Sales Coaching Is Essential Sales is a skill position.

Objectives and Key Results 59

Objectives and Key Results Territory Appointment Technique 59

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

ClickFunnels

JULY 3, 2025

” That’s because these funnels actively sell your product instead of simply displaying it. Use dynamic images, GIFs, and short videos demonstrating real results, transformations, and emotional outcomes. ” Make them see themselves using your product and getting the results they want. Product launch funnels.

Launch 130

Launch Product Objectives and Key Results Trust 130

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. This shift in focus, from selling features to solving a specific pain point, increased our engagement and conversion rates dramatically.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Steer clear of these nine shortcuts, or youll only create more work for yourself.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Hubspot

JULY 22, 2024

This is where you're going to ask them to attend a demo, or continue the conversation with an Account Executive, or take whatever next steps are part of your sales process.] Option 2: Objection I understand. Make sure to include resources that clearly explain what your company does and ask to continue the conversation.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

PandaDoc

JULY 9, 2025

The key is understanding which methodology—or combination—fits your buyers, your product, and your team. It guides how your team handles discovery calls , proposals, objections , and everything in between. Best for: Long sales cycles, relationship-based selling, B2B solutions. Sales methodologies can feel like a buzzword parade.

Objectives and Key Results 40

Objectives and Key Results Consult Education Sales 40

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Practicing this role-play scenario helps sales reps move past superficial answers and dig into what really matters to prospects in their sales conversations.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 123

Objectives and Key Results Objection handling GTM Pipeline 123

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. And with scenario-based coaching, they can practice objection handling before it happens live.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. Put yourself in the prospect’s shoes.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. A sales pitch deck is a presentation that supports your sales conversation. The result? times more conversions and 1.8 What is a sales pitch deck?

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Ill even throw in examples (including a few I learned the hard way) so you can recognize these cues in your own sales conversations. Here are a few examples: Company changes.

Contract 31

Contract Sales Objectives and Key Results Prospecting 31

Partners in Excellence

DECEMBER 10, 2024

And the data shows this, declining results across virtually every metric we see. We provide rich training on prospecting, qualifying, discovery, questioning, objection handling, closing skills; but too often, even though the right words are coming out of our sellers mouths, nothing is happening. These aren’t ping-pong questions.

Objectives and Key Results 117

Objectives and Key Results Objection handling High impact Conversion 117

PandaDoc

JUNE 2, 2025

What measurable result does the buyer expect? How MEDDIC works MEDDIC serves as a checklist for uncovering the key elements of any potential deal. Early in the conversation, sales reps focus on a clients measurable goals. Champions can be essential to navigating objections, gathering internal support, and accelerating the deal.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

RingDNA

MARCH 31, 2025

To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools. Analyze sales conversations in real-time to improve coaching and objection handling.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Furthermore, they often sell multiple solutions, including those from your competitors. What is partner enablement?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. One of the things I learned during these conversations is there’s a lot of miscommunication and frustration between sales and marketing during the transition from one team to the other. Become an Opportunity Object expert. Customer-centric.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

PandaDoc

JUNE 23, 2025

So, how can you set your team up for success during these crucial conversations? Focus on the person, not the product Before you hop on the phone, Zoom, or Teams, remind yourself that discovery calls are conversations, not just questionnaires. ” What stands in the way of them doing their jobs to the best of their ability?

Objectives and Key Results 52

Objectives and Key Results Commission Legal Sales 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Hubspot

APRIL 30, 2025

While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Once other potential customers learn the businesss salespeople are willing to discount heavily, its difficult to sell at full price. Second, it structures the sales conversation.

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Their sales conversations revolve around aligning company products and services with a customers business in a way that helps the buyer realize what they actually need.

Process 52

Process Objectives and Key Results Sales Angle 52

PandaDoc

MAY 12, 2025

Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share.

Price 52

Price A/B testing Non-Profits Legal 52