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How Generative Development Flips the Role of Designers

Salesforce

Traditional user experience (UX) work assumes you’re designing screens that will be built exactly as drawn. Evolve from old UX practices Upskill to semantic thinking Immerse yourself in ontology Design for modular systems, not screens Embrace being a curator What is generative development? Let’s unpack what that means.

UX 66
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How to effectively measure ecommerce using GA4

Martech

Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. These show how users engage and where they disengageoften before conversion rates decline. For example, regional differences in product preference can inform messaging.

UX 67
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo Engage UX improvements include ‘Used by’ enhancements for Design Studio assets In Engage, Marketo eliminated the switch that toggled between the classic interface and the Modern UX experience for Design Studio assets. The UX enhancements offer more information and direct links to all relevant assets in the same space.

UX 124
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Lessons from letting AI vibe code a landing page

Martech

Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall. Some of the output was oddly formal, and some leaned too far into AI-hype territory. The challenge comes when I send the copy to a developer.

UX 64
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

As users learn about your products and services—or are on a critical page in your conversion funnel—keep your buyer on task and on your website by eliminating external links. In any conversion-oriented page, there should always be a “most wanted” next step. A few UX features can help you achieve this, but use them properly.

UX 73
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Email outreach for marketers: Measuring and optimizing performance

Martech

Narrow down location targeting: Go beyond general regions. Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. Create versatile marketing content.