Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. The market is saturated with me-too products, copies of copies with little to differentiate them.

Pitch 115

Pitch Product Electricity Healthcare 115

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 114

Growth Customers Objectives and Key Results Teamwork 114

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Journey stage tagging. Product and service tagging.

A/B testing 118

A/B testing Strategize User Experience Technology 118

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

A/B testing 136

A/B testing Click Through Rate Campaign Trust 136

Martech

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Email is an integral part of our personal and professional lives.

Campaign 119

Campaign Presentation Customers Sales 119

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. TV is as efficient as it is effective. TV is as efficient as it is effective. This is especially true in large urban centers. Outspend on Temu.

Trust 129

Trust Represent Legal Niche 129

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Technology 127

Technology Technology Drivers/motivators Presentation 127

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

Presentation 52

Presentation Service Product Niche 52

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 133

B2B Cross-sell Pharmaceutical Account management 133

Search Engine Land

FEBRUARY 9, 2024

These platforms index and rank webpages based on keywords, backlinks and other factors, presenting them in an ordered list in response to user queries. As far as users are concerned, they are doing so more effectively. It should signify an innovation in executing search marketing strategies and thinking about platforms.

Engineering 128

Engineering Meeting Presentation User Experience 128

Search Engine Land

DECEMBER 6, 2023

Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure. It creates a more user-friendly experience by considering the right mix of supply and demand data and user preferences, ultimately boosting user engagement. Get the daily newsletter search marketers rely on.

Niche 139

Niche User Experience CTR Click Through Rate 139

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. Consumers now demand tailored brand interactions.

Objectives and Key Results 124

Objectives and Key Results Strategize Legal A/B testing 124

Search Engine Land

AUGUST 30, 2023

Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s audience sizes of millions of people, you may be surprised to learn that audience size is way too broad for anything on LinkedIn – even if you’re aiming for pure awareness. Get the daily newsletter search marketers rely on.

B2B 140

B2B Campaign Lead generation Represent 140

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 132

Entertainment Objectives and Key Results Follow-up Engineering 132

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake. Understand The Value You Bring to The Market Competition is fierce in B2B sales.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. By leveraging keyword research and SEO best practices, PR initiatives gain enhanced visibility and reach, effectively capturing the desired audience’s attention.

Objectives and Key Results 131

Objectives and Key Results Strategize Non-Profits User Experience 131

Heinz Marketing

MAY 19, 2024

Ideal Users I can see it being extremely helpful for a number of different marketing roles: Web Developers: Developers can use Clarity to gain a better understanding of how users engage with their websites, allowing them to make informed decisions about design changes, feature enhancements, and performance optimizations.

E-commerce 60

E-commerce UX User Experience Represent 60

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customers 118

Customers A/B testing Strategize User Experience 118

Partners in Excellence

APRIL 5, 2024

Adaptation and Resilience : The need to adapt to changing markets, technologies, and client needs, as well as resilience in the face of rejection and setbacks, is a theme that underscores the dynamic and sometimes challenging nature of sales. This altruistic aspect of sales is a significant motivator for many.

Sell 126

Sell Cross-sell Drivers/motivators Education 126

Search Engine Land

FEBRUARY 29, 2024

Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. When SGE snippets with text were present (18,455), the study found: Ads appeared at the top 4,280 times (23.19%). Why we care. The findings.

Niche 137

Niche Retail Presentation Closing 137

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement? See terms.

Click Through Rate 127

Click Through Rate CTR Campaign Territory 127

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. There are many more use cases for AI in market research.

Drivers/motivators 122

Drivers/motivators Customers Technique Engineering 122

Search Engine Land

APRIL 20, 2023

Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

Campaign 106

Campaign Presentation Technology Technology 106

Search Engine Land

NOVEMBER 2, 2023

It serves as the foundation of Shopping Ads , ensuring that viewers are presented with relevant results and accurate information. At its core, product feed optimization in PPC is about creating keyword-rich titles and descriptions that: Match search queries. Get the daily newsletter search marketers rely on. Show information.

Product 124

Product A/B testing Retail Presentation 124

Search Engine Land

DECEMBER 21, 2023

During that time, Google’s attitude toward AI-created content evolved. The result: Lots of AI-created, low-quality content flooding the web. In a 2016 presentation says: “We do not understand documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016.

Gaming 141

Gaming Engineering Presentation UX 141

Partners in Excellence

JANUARY 3, 2024

.” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. Usually, we pull out last year’s presentation. But effective account plans are action plans for what we would like to accomplish with the account.

Cross-sell 87

Cross-sell Presentation Sell Process 87

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.

Objectives and Key Results 126

Objectives and Key Results Cross-sell Strategize Retail 126

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. 32:35) The power of integrated marketing and team dynamics. (35:26)

GTM 84

GTM Management Consulting Growth Pipeline 84

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. The result? SUBSCRIBE See terms.

Pitch 132

Pitch Niche Engineering Promote 132

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 116

Meeting Campaign Lead generation Strategize 116

Search Engine Land

OCTOBER 13, 2023

I believe that Amazon Ads has the potential to be far more effective than Google Ads for ecommerce PPC as it offers higher quality traffic, higher conversion rates, easier tracking, more long-term value and more lenient policies. Dig deeper: Amazon advertising attribution: Here’s how it works Get the daily newsletter search marketers rely on.

Real Estate 136

Real Estate Commission Conversion Trust 136

Search Engine Land

FEBRUARY 20, 2024

Experience forecasting aims to match SEO efforts with user intent , entities , and the concept of E-E-A-T , creating more targeted and effective content to address a user’s problems and possible objections to buying. By considering imagery, feature presentation, descriptions, user reviews, and external factors (e.g.,

Construction 119

Construction Growth Engineering Service 119

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use incremental innovation to create change.

Technology 132

Technology Technology Niche Campaign 132

The 5% Institute

JANUARY 15, 2023

This guide will walk you through each step of the process, from gathering information about your customer base to assessing your strengths and weaknesses in order to implement an effective sales plan. The SWOT Analysis is a powerful tool for understanding the overall market landscape and crafting strategic sales plans.

Strategize 132

Strategize Sales Closing Presentation 132

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Simple gestures like comments on project management tools, Slack channels, and highlighting in analysis can be effective and do not require grand gestures or overzealous comments on calls.

Objectives and Key Results 98

Objectives and Key Results Education UX User Experience 98

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Ambiguous semantics Semantics aren’t always clear: It often takes multiple semantic entities to be presented in the right context to allow NLP engines to actually comprehend what the text is about. The search landscape is changing heavily.

Engineering 131

Engineering Networking Clients Construction 131

Search Engine Land

JULY 25, 2023

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

Engineering 98

Engineering Presentation Process Conversion 98