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How to un-silo your organization and be more customer-centric

Martech

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

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How to Use Body Language to Increase Sales

Veloxy

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Use These Body Techniques to Sell More. Non-Verbal Cues to Watch Out For in Meetings. For instance, crossing your arms is a sure sign of defensiveness, anxiety or insecurity. Facial Expressions. Eye Contact.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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How to revamp your lead scoring strategy for 2025

Martech

This information can be integrated into your CRM and used to boost lead scores accordingly. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring. Growth trajectory Companies on a growth trajectory (e.g.,

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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

For MOL, the connection relies on using data to understand customer needs, and expanding the business to meet them. Get your next business solution Check out the AppExchange collection “Trailblazer Top Picks” for software to enhance your company’s own CRM experience.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. What are they discussing?

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Why startups should invest in CRM?

Salesmate

You are already aware that a CRM would be the viable option to invest in for the growth of your start-up, but you aren’t sure how it’ll be beneficial to you, especially at such an early stage of your business. To understand how a CRM can help your business, you first need to understand what a CRM platform is.

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