Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. Whether you use a traditional CRM, a CDP or a data lake, all those repositories could effectively live in a unified, AI-interpreted environment.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Score More Sales

AUGUST 11, 2011

Clarify who it is that you serve – Niche 1 could be doctors. Niche 2 could be administrators. Each niche is different and needs special messaging. Keep the niches you work with separate for a concise message. Previous post: Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive.

Niche 103

Niche Strategize Cross-sell Referrals 103

Score More Sales

JULY 20, 2011

. __ You just lost a client and need to make up for missing revenue. __ You don’t know what your value proposition is – how to differentiate yourself/ business. __ You don’t know who your target market is – who is your niche? Good selling, Richard Sakanashi. . Book Review of High Profit Selling by Mark Hunter. Social Selling.

Cross-sell 91

Cross-sell Consult Niche B2B 91

Salesmate

DECEMBER 4, 2020

What does CRM stand for in Financial Business? Almost 47% of businesses have started using CRM for maintaining customer services and relationships. Also, with the statistics of 60% of people using multiple search engines to find a particular website, the use of CRM has increased even further to get more data on their target audience.

CRM 52

CRM Service Finance Customer Relationship Management 52

SaaStr

APRIL 19, 2024

Then, someone would sell it for you for $50 to $400. For Hubspot, CRM will be bigger than marketing automation in two years, and they were a marketing company. If you’re selling 50M shampoo and growing 20%, you’re adding 10M per year. How do you learn to sell in France, Germany, Milan, or London? You never catch up.

Engineering 117

Engineering Cross-sell Price Up-sell 117

ConversionXL

NOVEMBER 29, 2018

Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells. The formidable penny gap. – Josh Kopelman , First Round Capital.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 68

Cross-sell B2C Sales Represent 68

PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. Simplify your work life with our software PandaDoc has native integrations with Salesforce, Pipedrive, HubSpot, Zoho and other CRMs. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Create content with modern AI customer relationship management (CRM ) tools that can give you a major advantage. Look for micro-influencers who specialize in your niche or industry.

Follow-up 59

Follow-up CRM Contract Trust 59

PandaDoc

AUGUST 22, 2024

Remember, the SaaS niche is highly competitive (as a SaaS company with tens of thousands of clients, PandaDoc knows this firsthand), and you need an advantage to take the lead in it. SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

ConversionXL

OCTOBER 21, 2014

It’s been exciting because what was a once niche-activity has evolved into a serious, business-focused enterprise activity. For sites that sell something, it’s completely obvious to say that “customers are important” and that “understanding who your customers are and what they think is very important.”. What data is available?

Campaign 113

Campaign Government Referrals Conversion 113

PandaDoc

OCTOBER 12, 2020

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Data-based segmentation (CRM). Target with personalized offers, upsell and cross-sell opportunities.

Customers 59

Customers Cross-sell B2C Sales 59

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. Most customers, particularly in ERP, still also in CRM, would say, I’m a snowflake. It’s literally in the title. Ray Smith: spot on.

GTM 65

GTM X-functional Start-ups Relationship building 65

PandaDoc

AUGUST 9, 2023

Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. Use this space to write a summary selling your unique skills and experience to industry leaders, peers, and prospects. This is a massive oversight. Don’t exaggerate or use hyperbole.

Networking 83

Networking Legal Cross-sell Prospecting 83

Salesforce

MAY 18, 2023

Some call centers use customer relationship management (CRM) software to resolve issues faster and provide agents with customer data, but many call centers are still working to adopt this technology. And given that CRM technology is only used by some call centers, agents may have limited information about a customer and their preferences.

Contact 52

Contact CRM Technology Technology 52

The 5% Institute

AUGUST 1, 2023

Customer Relationship Management (CRM) Maintaining strong relationships with customers is crucial for long-term success. Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

MAY 3, 2024

I find it helpful and a positive experience, but I always cross-reference with other information sources. HubSpot HubSpot is a CRM platform that can help you simplify your processes across sales, marketing, and customer support. HubSpot’s CRM is free. And I road-tested 10 of them right here. Get started with HubSpot AI today.

E-commerce 81

E-commerce Niche Start-ups Service 81

Hubspot

SEPTEMBER 13, 2012

According to a study reported by eMarketer and conducted by 33Across, 91% of survey respondents are concerned about driving ROI from "big data," 73% are concerned about integrating cross-channel data, and 70% are concerned about making sense of all the data coming at them. That's a whole lot of concern right there. Not exactly an easy feat.

A/B testing 78

A/B testing Meeting Technique Start-ups 78

Sales Hacker

JULY 8, 2020

When our founders built Compass, they said, “Okay, we’re going to build, again, a technology platform, a technology product that real estate agents can use to be more effective, more proactive, more efficient at helping people buy homes, sell homes, find their home.” Agents might have a CRM.

Real Estate 122

Real Estate Strategize Launch Commission 122

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. billion, sort of low end CRM. Jason Lemkin: Well, look.

Price 107

Price Product Start-ups Niche 107

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

AUGUST 21, 2023

There's no point in selling yourself as a provider if they haven't decided on a type of solution yet. This is where your CRM and their behavior on your website can be valuable tools. Provide a brief overview of your company and its expertise, highlighting niche offerings that may be relevant to the recipient.

Clients 69

Clients Objectives and Key Results Prospecting Sales 69

Heinz Marketing

SEPTEMBER 26, 2022

It’s been happening since the dawn of someone selling something. That’s what we did for large corporations, to help their salespeople sell stuff, as simple as it gets. The example you gave of a niche market, the reality is I think most marketing teams and sales teams are going to be judged on revenue today.

Pipeline 52

Pipeline Sales Niche Start-ups 52

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

ConversionXL

OCTOBER 4, 2018

which customers will buy one or more products for a cross-sell or upsell. All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients. which segment, test, or personalization a user is most likely to respond to. customer churn.

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

OCTOBER 31, 2022

Some businesses with a very niche product may have a single audience to target. If you’re running a freemium model , you’ll also be trying to upsell your free-plan users to a paid plan and potentially cross-sell all customers with any add-on products. HubSpot is a CRM platform. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Salesforce

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. You need your CRM, you need your ERP, you need your human capital management. I’m not even sure that’s the best metaphor now that we say it.

Quota 98

Quota Growth Product Closing 98

Sales Hacker

DECEMBER 8, 2017

Growth of Omni-Channel Sales Strategies & Social Selling. Amazon is your new competitor – They now sell everything and dominate every product category. Trade show and conference networking and selling – Places like Sales Machine and Dreamforce are ideal to make sales calls and the CEO is always there.

Sales 108

Sales Cross-sell Up-sell Pipeline 108

Martech

JULY 3, 2024

This ongoing explosion in martech has empowered businesses with tools for every conceivable need — from customer relationship management (CRM) and marketing automation to data analytics and personalization. Niche innovators : Specialized tools like conversational and video marketing that address specific needs or gaps. See terms.

Strategic partnership 132

Strategic partnership Cross-sell Niche Customer Relationship Management 132