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ERP vs. CRM: Why Your ERP Shouldn’t Be Your CRM

Spiro Technologies

Effectively managing customer relationships and sales processes is a challenge for many manufacturers and distributors. Some ERPs may claim to have customer relationship management (CRM) capability, but a standalone CRM is much better at helping you manage and maintain relationships with your customers.

CRM 52
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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. you choose “car” in one field and a related field’s lookup list now only shows car manufacturers like Ford or Toyota).

Territory 118
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Which meant it was clear I used the wrong CRM for my use case. Can you use one CRM system for both?

B2C 76
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in large car manufacturers. What are three of the most important metrics for a customer journey orchestration tool to track? Understood? Here are a few examples: 1.

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Why Your Company Needs a CRM to Grow Better

Hubspot

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Organize and simplify growth.

CRM 71
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How To Build An Effective Sales Tech Stack: Empowering Your Team for Success 

Sales Pop!

For instance, a small marketing agency might prioritize social media engagement tools, while a large manufacturing firm might require a robust inventory management system that integrates with its CRM. Customer Relationship Management (CRM) Consider CRM to be the heart of your sales tech stack.

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A sales-side view of marketing, automation and AI

Martech

Q: So who are your customers? A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Q: We’re at a HubSpot conference, so I know that’s your CRM.