Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Company research.

GTM 130

GTM Strategic planning Strategize B2B 130

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

SEPTEMBER 23, 2024

This position focuses on leveraging technology to enhance marketing efforts and drive business growth. Technology management: Oversee and manage the marketing technology stack, ensuring that all tools and platforms are integrated effectively to support marketing campaigns and data analysis.

Technology 111

Technology Technology Customer Relationship Management Campaign 111

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream.

Go To Market 92

Go To Market GTM X-functional Territory 92

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. A long time friend and colleague asked me to sit in a vendor meeting. We aren’t there yet.

Process 127

Process Strategize Clients Technology 127

Salesforce

AUGUST 24, 2021

It should come as no surprise that at Salesforce, we live and breathe CRM – customer relationship management. Acceleration of digital adoption has dramatically escalated the importance of relationships – the “R” in CRM – like never before. Read The State of CRM. CRM use has, in fact, largely plateaued over the past couple years.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Heinz Marketing

OCTOBER 3, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal. After all, it is the COO who can operationalize the company’s vision through a unified Revenue Growth strategy, a strategy that narrows the gaps between sales, customer success, product, and marketing.

Growth 97

Growth GTM Pipeline Go To Market 97

Highspot

MARCH 12, 2025

With a focus on go-to-market (GTM) efficiency, you’ll break down silos and align people, processes, and technology. What is Go-To-Market Efficiency and Why Does It Matter? GTM efficiency is a metric that compares the performance of your sales, marketing, and customer success teams to your spending.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

FEBRUARY 17, 2025

The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector. Analyze market trends and customer data to inform product positioning.

GTM 117

GTM Engineering Customer Relationship Management Lead generation 117

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 99

GTM X-functional Engineering Government 99

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 99

Product Growth GTM Hospitality 99

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Heinz Marketing

NOVEMBER 1, 2024

This blog post will delve into the essence of marketing orchestration, what it helps accomplish, the repercussions of not implementing it, and how it can transform your organization’s go-to-market success. What Is Marketing Orchestration? It’s time to evaluate your current marketing processes.

Click Through Rate 88

Click Through Rate Campaign Go To Market Process 88

SaaStr

JULY 27, 2022

So how did PayFit achieve such explosive growth? However, you should still be selective in choosing your talent pool, ensure there is room for growth at your company, and train your SMB reps very well. . Secret 6: Customer Satisfaction Is Your First Lever For Growth. Unhappy customers can kill your growth engine.

Go To Market 97

Go To Market GTM B2C Price 97

Highspot

MAY 8, 2025

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. Chris brings 25-plus years of operating experience in building thriving business development and alliance programs to Highspot.

GTM 52

GTM Product Healthcare Manufacturing 52

SaaStr

APRIL 30, 2025

Theyve built a true operating system for the tradeshandling everything from CRM to payments to field service management. 60B+ in Payments Processed Annually: FinTech as a Revenue Driver ServiceTitan processes over $60B in payments annually, and while software remains their primary revenue driver, payments are a critical growth vector.

Non-Profits 56

Non-Profits Strategic partnership Drivers/motivators Strategize 56

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Anthony Cole Training

AUGUST 19, 2012

Growth of revenue. Use of CRM. Execution of companies go to market strategy. This person maintains a pipeline volume of 6 x the required sales results, updates their CRM information daily, grows book of business by net 10% a year while maintaining 90% of current client revenue. Pipeline volume. Sales activities.

Pipeline 165

Pipeline CRM Contact Sales 165

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Establishing customer loyalty early is essential for long-term growth.

GTM 108

GTM Customers Hospitality UX 108

Salesforce

OCTOBER 6, 2021

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98

Growth Niche Manufacturing Retail 98

Gong.io

SEPTEMBER 14, 2022

Just look how crowded the G2 Grid® for CRM is: ( Image Source ). With over 700 companies competing in this highly saturated market, getting lost is easy. Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. But one unassuming topic that kept coming up?

Cold Call 67

Cold Call GTM Objection handling Sales 67

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Coffee – the AI-first CRM for SMBs, just launched ICP Builder a free tool that lets you describe your ideal customer in plain English and instantly see matching companies.

GTM 82

GTM Launch Represent Growth 82

SalesLoft

APRIL 25, 2019

This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. SalesLoft Raises $70 Million Series D to Fuel Growth. “SalesLoft has had a huge impact on our revenue growth and dramatically improved the selling experiences we provide our customers.

Growth 90

Growth Commission Networking Up-sell 90

SaaStr

OCTOBER 20, 2023

Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it. Share Templates Across Teams You could create a prompt, throw in your chicken scratch sales notes, and AI puts them into the Salesforce field output for CRM and then generates follow-up emails for you.

Growth 114

Growth Launch Territory Legal 114

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 64

Product GTM Niche Growth 64

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” Up until 2015, CRM ruled king in sales. But a new competitor known as point solution would emerge to usurp CRM from its primary position. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 98

B2B Growth GTM CRM 98

Anthony Cole Training

AUGUST 19, 2012

Growth of revenue. Use of CRM. Execution of companies go to market strategy. This person maintains a pipeline volume of 6x the required sales results, updates their CRM information daily, grows book of business by net 10% a year while maintaining 90% of current client revenue. Pipeline volume. Sales activities.

Pipeline 133

Pipeline CRM Contact Sales 133

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 68

GTM Represent Legal Go To Market 68

Highspot

DECEMBER 5, 2024

While unlocking the impact of go-to-market initiatives could feel like an impossible task, high-performing teams approach each challenge as an opportunity for change. They dare to go beyond whats historically been possible. They dare to go beyond whats historically been possible.

Angle 52

Angle Territory Drivers/motivators Go To Market 52

Veloxy

MAY 3, 2022

SBI Growth. HubSpot is a CRM software that helps companies optimize and align inbound marketing with sales. Veloxy’s most popular sales checklists include the Sales Rep Challenges Checklist , Sales Quota Champion Checklist , and the Revenue Growth System Checklist. SBI Growth Advisory's KPI Dashboard.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

InsightSquared

MARCH 6, 2018

It will also ensure you have a solid foundation for growth, reducing the need to fix broken systems and bad habits later on. Where to Start: CRM. Start building out your sales operations department by hiring someone to own your CRM. Your CRM is the backbone of your organization. Go-to-market strategy.

Contract 119

Contract CRM Territory Sales 119