Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 91

GTM CRM Pipeline Go To Market 91

SaaStr

JULY 27, 2022

They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. However, this does not mean that you should abandon sales teams.

Go To Market 78

Go To Market GTM B2C Price 78

Sales Hacker

APRIL 23, 2024

Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS. 52:41 – One thing that is working for Linda in go-to-market right now. It’s flexible, scalable ABM built for you.

GTM 87

GTM Customers CRM Go To Market 87

Sales Hacker

DECEMBER 20, 2023

What You Will Learn: What’s working and learnings for these go-to-market leaders. The questions that 50+ go-to-market leaders answer in this episode: What’s one tactic or strategy that’s working for you or the companies that you’re serving?

GTM 96

GTM B2B CRM Go To Market 96

SalesLoft

JULY 18, 2016

It’s safe to say that sales operations leaders are the true masters of the sales universe in the modern age. So, the tech-savvy sales development organizations may be sales operations’ biggest and baddest allies: eager to use new tools, refine their own process and become more efficient through sales operations data.

CRM 52

CRM Territory Quota Appointment 52

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups.

B2B 117

B2B Drivers/motivators CRM GTM 117

Xant

JUNE 16, 2021

Revenue operations are the behind-the-scenes happenings in a sales org. Operations (ops) define processes, implement strategies, enable sales teams to do their work, and ultimately drive results. Without a revenue operations role, marketing and sales teams would have no strategy and no process. What is Rev Ops?

CRM 105

CRM Territory Sales B2B 105

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. You can try it for free today, or book a demo to go deeper at www.commonroom.io. Two stages of AI advancements and which is more valuable.

GTM 90

GTM CRM Pipeline Strategize 90

Sales Hacker

JANUARY 22, 2024

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. Max has been published by Forbes, Inc.,

GTM 82

GTM CRM Pipeline B2B 82

Highspot

DECEMBER 11, 2023

Sales teams must rise to greatness to thrive in the competitive market of today. The key to achieving this lies in comprehensive support and development, a realm uniquely addressed by sales enablement. Even as budgets tighten, sales leaders recognize the indispensable nature of enablement.

Sports 52

Sports Negotiate Sales Gaming 52

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

GTM 98

GTM B2B CRM Contact 98

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 107

GTM B2B CRM Launch 107

Sales Hacker

NOVEMBER 7, 2023

They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more.

GTM 101

GTM B2B CRM Contact 101

Highspot

MAY 9, 2023

How Leveraging AI Improves Sales Processes For marketing, sales enablement, and sales teams, the potential of AI is vast. Amidst a backdrop of hybrid work, economic uncertainty, reduced budgets, and boards that are asking companies to do more with less, leaders are dialed in on increasing sales productivity.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

SaaStr

DECEMBER 17, 2023

Replayz.io – It autoscores sales calls according to our specific call frameworks with AI. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale. SalesForce Snowflake SalesLoft Gong Replayz.io Slack Notion (knowledge base, internal comms, notes, etc) #2.

CRM 100

CRM Gaming Growth B2B 100

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. So how exactly do a CRM and a MAP enable ABM at scale? Let’s get into it!

CRM 117

CRM Contact Campaign B2C 117

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 95

GTM Consult Sell Engineering 95

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 91

GTM Contract Represent CRM 91

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Where to Start: CRM. Your CRM is the backbone of your organization. Get Deals Done.

Contract 119

Contract CRM Territory Sales 119

SaaStr

OCTOBER 20, 2023

OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. A friend joined Jasper as president and asked her to run the sales team. AI is rapidly changing the way we work.

Growth 96

Growth Launch Territory Legal 96

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 101

GTM UX Go To Market CRM 101

Sales Hacker

FEBRUARY 5, 2024

Actionable use cases like localization/translation, SEO strategy development, analyzing CRM and other datasets. Approaches for operationalizing AI learnings across go-to-market teams. 43:20) One thing that is working for Andy in go-to-market right now. 26:00) Overcoming adversity in business school. (30:00)

GTM 89

GTM Finance CRM Go To Market 89

Salesforce

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Territory 98

Territory Strategize Sales Healthcare 98

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated.

B2B 114

B2B Lead generation GTM CRM 114

Search Engine Land

OCTOBER 25, 2023

B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. Many B2B companies view organic search as a way to build their brand and drive sales. The sales cycle is much longer and harder to measure compared to B2C. How is SEO different for B2B companies?

B2B 119

B2B B2C Non-Profits Education 119

Salesforce

JULY 28, 2022

Fortunately, sales leaders can work to avoid these hardships by acting now. To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. A resilient sales org can nimbly respond to market changes whenever they arise.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Highspot

FEBRUARY 2, 2024

Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. Surface key sales processes, methodologies, and channels Where is our market opportunity?

Objectives and Key Results 52

Objectives and Key Results User Experience Government Sales 52

SalesLoft

NOVEMBER 17, 2020

Today’s top-performing sales reps use data, intelligence, and productivity tools 30% more than average performers. Whether you need to gain visibility into pipeline activity, manage deals, or decrease rep ramp time, Sales Engagement tools can help you improve efficiency, leading to sustained growth and profitability.

Territory 105

Territory Sales Technology Technology 105

Highspot

JANUARY 9, 2024

What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training? What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Sales Hacker

MAY 27, 2019

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. So what’s going on behind the curtain? Namely… What does the perfect sales stack look like? 5 sales activities that can be optimized with tech.

Pipeline 141

Pipeline CRM Technology Technology 141

Martech

JANUARY 22, 2024

Clients benefit more when the agency thoroughly grasps their organization’s sales goals. Here are key lessons from my agency career that have helped me form stronger relationships with clients and their internal teams in marketing, sales and RevOps. Dig deeper: How to build a successful RevOps team 2.

Clients 104

Clients Closing Objectives and Key Results SQL 104

Sales Hacker

AUGUST 11, 2023

Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon.

GTM 65

GTM Sales Launch Pipeline 65

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 92

GTM Niche CRM Account management 92

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Sales Intelligence platforms/tools. Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Let’s get into it!

B2B 73

B2B Objectives and Key Results Contact Sales 73

Hubspot

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. What is LinkedIn Sales Insights? LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

Angle 94

Angle Sales Construction Networking 94

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Equally important is what you aren’t going to focus on. Green is a “go after them.” Red is a no-go.

GTM 100

GTM CRM Pipeline Referrals 100