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“I say CDP, you say CRM”: Wednesday’s Daily Brief

Martech

He kept calling it a CRM. I was reminded of this when I spoke to Andy Pitre at HubSpot about the upgrades to their CRM announced at Inbound this week. Andy agreed that CDPs are addressing much the same challenges that the HubSpot CRM developments are designed to address. HubSpot announces enhancements to CRM .

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A Digital-First, API-led Experience in Pediatric Healthcare

Salesforce

Pediatric care is perhaps one of the most sensitive areas of healthcare. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 98
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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

This starts with ensuring your core CRM and broader Salesforce application data are secure, compliant, and resilient. Beyond core CRM, effective AI agents often need to leverage data from across the enterprise. Our deeply unified platform provides the comprehensive capabilities needed to meet this challenge head-on. Security Center 2.0

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Why Data Masking is Key to a Privacy-First Approach

Salesforce

Data masking is essential in AI agent testing, especially for solutions like Agentforce , as it safeguards sensitive CRM data while enabling the use of realistic datasets to develop and evaluate AI models. Identify sensitive data elements, such as PII, financial records, or healthcare data. Start by asking, What needs masking?

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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

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Combine ABM with sales enablement for better buyer engagement

Highspot

For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. Know your target accounts Collaboration is key because sales and marketing teams must work together to define Ideal Customer Profiles (ICPs) using CRM data and market research.