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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. Processing.

CRM
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AI Tasks and Tools for SDR Success

Heinz Marketing

Benefit : AI scheduling tools eliminate manual scheduling tasks, allowing SDRs to focus on nurturing relationships and moving prospects further down the sales funnel. CRM Data Entry and Management Challenge : Keeping CRM data up to date is critical but often tedious. Salesforce, HubSpot), email, and calendar systems.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention. Have high user adoption : Tools consistently used by >80% of their intended users. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers.

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13 HubSpot updates from December to kickstart your 2025

Martech

From upgrading data permissions to improving your ability to track customer satisfaction with feedback-linked tickets, these updates give you better control over your CRM and actionable insights for smarter decision-making. Updates managers will love Stay ahead with email digests for high-intent website visitors.

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AI Sales Coaching: Your Always-on Coaching Assistant

Highspot

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team.