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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Here’s how. Get MarTech! In your inbox.

CRM 102
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Strategic Sales – Unlocking Business Growth

The 5% Institute

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

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What Is A CRM System?

The 5% Institute

In today’s highly competitive business landscape, customer relationship management (CRM) has become a crucial aspect of successful organizations. A CRM system is a powerful tool that enables businesses to manage and optimize their interactions with customers throughout the entire customer lifecycle.

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

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The CMO’s guide to aligning martech and business strategy

Martech

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. Disconnected martech stacks frequently fail to leverage data effectively, missing out on insights that could drive strategic decisions.

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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.