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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Hard skills are job-specific knowledge, such as CRM proficiency, product expertise, or proposal writing, while soft skills center on interpersonal and emotional abilities like communication, empathy, and resilience. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects.

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5 CRM Integrations To Help Automate Your Small Business

Salesforce

Customer relationship management (CRM) integrations can help you reduce manual tasks and connect your tools. Let’s take a look at how you can automate your CRM with integrations (don’t worry, we won’t get too technical). What we’ll cover: What is CRM integration? So, why not integrate and automate?

CRM
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How to Create a Winning Revenue Operations Strategy

Highspot

Create a culture of openness and teamwork that discourages working in silos. Implement the basics, typically a robust CRM system, sales enablement tool , marketing automation platform, and data analytics software. Regular updates and transparent communication can help maintain their support and address concerns.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. A strong framework eliminates the common headaches that keep RevOps leaders up at night: disconnected tech stacks, incomplete CRM data, and underused sales tools. Teamwork with accountability drives progress.

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12 Free Webinars for Small Business Owners (2025)

Salesforce

A solid customer relationship management (CRM) solution built for small businesses. In this webinar, Salesforce experts Florence Cheung and Zia Hasheem explain how to get your business AI-ready with the right CRM. Learn how to set up a CRM that brings all your customer and business data together in one place. Watch the webinar.

CRM
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9 essential tips for building a website that drives conversions

Martech

Tools like Figma facilitate real-time teamwork between designers, developers and clients. To ensure your site runs smoothly, you should: Test forms and CTAs : Regularly check contact forms, newsletter sign-ups and any interactive elements, ensuring they work and are integrated with your CRM or email system.

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5 Types of AI Agents To Grow Your Business

Salesforce

Built right into your customer relationship management (CRM) system, an AI agent acts as your personal assistant for sales, marketing, commerce, service and more. Thats why they work best when connected to your AI CRM , where all your customer interactions and sales history are stored. Whats an AI agent, again? What is an AI Agent?