Remove Cross-sell Remove CTR Remove Up-sell
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not?

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Prioritizing SEO strategies: Where to focus your efforts

Search Engine Land

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Bringing in experts from cross-disciplinary industries. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up!

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

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Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. This one seems just trapped like a middle child.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

Selling to Fortune 500 companies is a different game than SMB. If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. Yes, the thought of inviting all my prospects to an extravagant dinner and drinks event crossed my mind.).

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The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

Here are a few of the questions our teams came up with. We tagged leads, so it was clear whether we needed to up-sell or cross-sell, and we knew who needed more attention and marketing enablements. This helped us discuss and open up everybody’s different roles in the stages outlined above.

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