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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 84
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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake. Educating your channel and partners? Outside of B2C, you probably need one.

Launch 105
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Getting A Sales Funnel Consultant – Is This Necessary?

ClickFunnels

Here at ClickFunnels, we believe that the most effective way to sell online is… The Value Ladder Sales Funnel. When our co-founders, Russell Brunson and Todd Dickerson, came up with the idea for ClickFunnels in 2014, they both had been selling online using sales funnels for over a decade. Add Downsells, Upsells, and Cross-sells.

Consult 201
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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 69
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM 123
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Email Marketing For Doctors – Creating A Winning Campaign

ClickFunnels

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 209