Anthony Cole Training

SEPTEMBER 8, 2014

I just finished reading a chapter from the book – Harvard Business Review on Strategic Sales Management. The chapter is “Understanding What Your Sales Manager Is Up Against” by Barry Trailer and Jim Dickie. According to Wikipedia - A sales process is an approach to selling a product or service.

Process 196

Process Sell Cross-sell Negotiate 196

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! Prioritizing use cases Once use cases are created, you can help prioritize them using the following prioritization framework.

Customers 106

Customers Cross-sell E-commerce X-functional 106

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. Boost sales with proactive service, upselling, and cross-selling To revamp your contact centers, you should transform service agents into trusted customer advisors.

Service 69

Service Customers Cross-sell Contact 69

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Salesforce

OCTOBER 18, 2024

Author Martha Sinetar encouraged entrepreneurs to do what they love and the money will follow in her 1980s bestseller. More than a generation later, her advice for small business owners to find their fortune by following their bliss is still relevant. You’ve probably picked up some business skills in your lifetime.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Missed follow ups, lost sales opportunities, time lost to manual processes , and more can be costing you revenue without even realizing it.

Legal 52

Legal Contract Cross-sell Finance 52

Salesforce

FEBRUARY 19, 2025

AI can help free up your teams to focus on high-value activities that drive revenue growth and ultimately improve margins. This not only leads to a significant loss of productivity but also diverts resources from more strategic and high-value activities.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like? But don’t worry.

Campaign 208

Campaign Appointment Cross-sell Pitch 208

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? The reasons why sales objections usually come up, is because of a lack of trust and desire. What Is Key & Strategic Account Management. In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Martech

OCTOBER 16, 2023

So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. The design also must scale up for large orders. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 137

Cross-sell Retail B2C Strategize 137

Veloxy

MAY 3, 2022

Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. In addition to helping sales team’s accelerate sales, Veloxy also helps optimize sales enablement by maximizing selling efficiency. Helps perfect your sales process in order to sell more.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. It’s how we target the “type of audience you can create made up of your existing customers” (again, that’s the official Facebook definition). I’m willing to bet you have access to the following data points: Purchase date.

Customers 133

Customers E-commerce Cross-sell Represent 133

Sales Hacker

MAY 30, 2025

Monthly : Strategic deep dives with broader leadership. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. AI doesnt replace alignment, but it speeds up clarity. An SDR lead.

GTM 105

GTM Cross-sell Pipeline Launch 105

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. As Miro grew and we were scaling up, they wanted the product to be once again available to everyone.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

ConversionXL

JANUARY 26, 2017

And follow-up emails help facilitate positive brand sentiment which, in turn, leads to more sales. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. The Impact of Different Types of Follow-up Messaging.

Cross-sell 120

Cross-sell Retail Referrals Education 120

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Tons of software came along to do that quite effectively in recent years.

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Pop!

SEPTEMBER 5, 2024

The Importance of Sales Methodology Adherence Sales methodologies are not just guidelines; they are strategic roadmaps that, when followed correctly, can lead to predictable and successful outcomes. Automated Follow-Ups: One of the most critical aspects of sales methodology is the follow-up process.

Objectives and Key Results 130

Objectives and Key Results Technique Objection handling Follow-up 130

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. As you begin setting up your ABM strategy, you need to determine what makes an account a must-win. Start with data, follow with strategy, and focus on execution. Key Takeaways.

Cross-sell 120

Cross-sell Sell Education Lead generation 120

Sales Hacker

DECEMBER 17, 2024

I have no idea what episode we are currently on, but it’s getting up there. For the past 15 years, he has really excelled as a marketing leader, following a decade as a product leader. They’re signing the renewals, the cross-sell, up-sell. And thank you all for rocking with us every week.

GTM 99

GTM Engineering Electricity X-functional 99

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Score More Sales

AUGUST 11, 2011

Others are strategizing on and successfully growing revenues. If your business is at a plateau and needs a jump start, put these sales strategies into place and then roll up your sleeves and work to make them happen. DO others talk you up? Use an automated system to set next actions with clients and strategic partners too.

Niche 103

Niche Strategize Cross-sell Referrals 103

ClickFunnels

AUGUST 31, 2022

That’s why today we are going to discuss how to be strategic about it. How To Drive Traffic to Your Value Ladder Sales Funnel #1 Promote Your Free Offer With Paid Ads #2 Promote Your Free Offer With Influencer Marketing #3 Build a Social Media Following Build Your Sales Funnel With ClickFunnels (Free 14-Day Trial!). Continue reading….

Promote 162

Promote Follow-up A/B testing Hospitality 162

Martech

JANUARY 5, 2024

Personalized follow-ups based on the prospect’s previous interactions with content or product pages allow for a more nuanced approach. It’s quite important to call out that setting the proper expectations during this string of communication will make or break the success in the following stages.

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. If you take care of the customers, then the sales and money will follow you as opposed to the other way round. The sales quote will be just the first of many documents to follow, so you might as well get on with it early enough.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Salesmate

DECEMBER 11, 2020

While this manual practice is followed by many, it does more harm than good in the long run of business. Manual handling of sequential tasks can take up too much of your time, resulting in low productivity and scattered workflow. One can’t expect repeat business when the workflow itself isn’t up to the mark.

CRM 128

CRM Cross-sell Clients Follow-up 128

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 135

B2B Cross-sell Pharmaceutical Account management 135

Hubspot

MARCH 18, 2019

The difference between key account management and selling. These accounts make up the majority of the business' income. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. Does your product have upsell and cross-sell potential? The benefits.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

SalesLoft

AUGUST 23, 2019

, you know that SalesLoft’s self-declared sales nerd and podcast host, Jeremey Donovan asks every guest two questions: What is the first thing you remember selling? We have built up a pretty impressive book list from some of the most successful and influential sales leaders of all time. Crossing the Chasm by Geoffrey A.

Cross-sell 96

Cross-sell Niche Sales Quota 96

Salesforce

MAY 12, 2025

Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Sign up now Thanks, you’re subscribed!

Cross-sell 59

Cross-sell Territory Finance Contract 59

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 119

B2C Pipeline SQL Strategize 119

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52