Remove Cross-sell Remove Government Remove Launch Remove Technology
article thumbnail

The email marketer’s guide to effective marketing automation

Martech

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S. Incremental innovation pays off here.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 7

Search Engine Land

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. 2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally.

article thumbnail

This day in search marketing history: January 11

Search Engine Land

2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. 2012: Google remained tightlipped about exact numbers, but a spokesperson confirmed that “since launch we’ve more than doubled the number of domestic (i.e., Google Launches Google Checkout Trends.

Finance 87
article thumbnail

Sales Tech Game Changers: How to Align the Sales Organization to Strategic Corporate Initiatives

SBI

SAVO enables: Sales Transformation – We accelerate large sales transformations like M&A, changing sales coverage, or implementing a new sales methodology like Challenger to get sellers back to selling quickly. Nancy: What are the top 5 things your solution allows salespeople to do better, or faster than they can today?

Gaming 55
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. 12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit.

Trust 75
article thumbnail

Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Maybe you want to launch a business. On March 27th, so about a month later, the US government passed the CARES Act, which probably you know, stands for the Coronavirus Aid Relief and Economic Security Act, which is now at three trillion dollars. In revenue, the US government takes in 3.5 It all begins with an idea.

Finance 81