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The email marketer’s guide to effective marketing automation

Martech

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S.

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5 Secrets to Moving Upmarket – How the Right Sales Tax Technology Can Support SaaS Growth

SaaStr

Sales tax is governed at the state level, not the federal level, so instead of dealing with one set of convoluted tax laws (hi, IRS.GOV), you get to deal with sales tax laws in some or all of the 46 US states with a sales tax. . The first step to sales tax compliance is knowing if what you sell is even taxable. There are a few reasons.

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Digital Sales Rooms: The Future of Sales

Highspot

A digital sales room, often referred to as a virtual sales room, buyer microsite, or a sales enablement platform , is a technology-driven solution that combines various digital tools and resources to streamline and enhance the sales process. Collaborate in Real-Time Encourage real-time collaboration among customer-facing teams.

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How to Prevent and Fix Duplicate Records in Salesforce

Sales Hacker

For instance: How do you define a duplicate lead if you sell to separate accounts who are part of the same franchise ? Scenario 1: You sell ERP (Enterprise Resource Planning) software to Fortune 100 companies. Scenario 2: You sell POS (Point of Sale) systems to individual franchises. Avoiding cross-object duplication.

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Does your organization need an identity resolution platform?

Martech

Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? Marketers continue to rely on larger technology stacks to collect, analyze and execute customer-centric marketing strategies. Identity resolution technology connects those identifiers to one individual. What the tools do. Why we care.

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Drive growth with account-based marketing

Martech

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. ABM program governance: Ground rules. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Processing.Please wait.

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Four Keys to Developing a Successful Sales Data Strategy

Miller Heiman Group

A formal sales data strategy is a documented framework that collects information from sales technology tools—and it should have executive sales ownership and buy-in. Focusing their coaching and selling efforts. On average, sales organizations use 10 different sales technologies and plan to implement four more this year.