Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. “Consumers don’t think in terms of linear versus streaming versus digital — they think of content,” said David Algranati, Chief Product Officer, Comscore, in a release.

Launch 118

Launch Cross-sell B2C Represent 118

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. But it allowed existing Marketing customers to quickly test the Sales product.

Launch 105

Launch Product CRM Cross-sell 105

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Learn more: “9 Creative Ways To Effectively Promote A Product Online”. That problem is the same problem that your frontend product addresses (we’ll explain what a frontend product is later). Why sell anything at such a low price? Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Highspot

OCTOBER 23, 2024

These new product capabilities, along with advances in automated document personalization, digital sales rooms, Salesforce and Microsoft integrations, and more come at an important milestone. The Fall release introduces the Initiative Scorecard, an actionable dashboard that ties enablement activity to business outcomes.

GTM 52

GTM Launch Cross-sell Quota 52

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? A lead is a potential customer that has: Expressed an interest in your product. You offer the customer a more expensive and more valuable product.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Salesforce

AUGUST 8, 2024

Use generative AI to automatically personalize your body text, product recommendations, events, and offers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Search Engine Land

AUGUST 7, 2024

Product names. Any other trademarked phrases or slogans your customers associate tightly with your brand and use to identify and find your products on Amazon and different channels. On Amazon, how you handle and optimize your branded search significantly impacts the visibility and performance of your products.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

SaaStr

APRIL 13, 2025

And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual ! The single-product mindset creates expansion challenges ”How do you go to product number two if everything about your company is oriented around just having one product?”

Cross-sell 61

Cross-sell Launch UX Up-sell 61

ClickFunnels

OCTOBER 26, 2021

Middle of the funnel (potential customers): You get them interested in your product. Bottom of the funnel (existing customers): You persuade them to buy your product. Here at ClickFunnels, we believe that the most effective way to sell online is… The Value Ladder Sales Funnel. Add Downsells, Upsells, and Cross-sells.

Consult 200

Consult A/B testing Cross-sell Sales 200

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 112

Product GTM Cross-sell Commission 112

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 136

Product Contract Drivers/motivators SQL 136

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-sell 69

Cross-sell Sell Quota Pitch 69

Martech

OCTOBER 20, 2022

An example from Oracle: We care about first three days of product usage. Its customer base includes some 60 million small businesses and it wanted to cross-sell to them. It didn’t need to know everything about those businesses; it was primarily concerned to identify cross-sell triggers. ” Get MarTech!

Launch 110

Launch Cross-sell Manufacturing Healthcare 110

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Someone whose contact details you have somehow obtained but who hasn’t expressed any interest in your product isn’t a lead either. You offer the potential customer your least expensive and least valuable product. Gave you their contact details.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. “I call it another product feature and just like other product features, it changes what your customer’s behavior is.

Price 112

Price Growth Objectives and Key Results Cross-sell 112

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize Angle 127

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 71

Go To Market Objectives and Key Results A/B testing Territory 71

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. Why it’s useful: Cross-sell and upsell email performance hinges on relevance.

Cross-sell 79

Cross-sell Campaign Appointment Prospecting 79

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. It’s not just about new smart TVs and cross-device streaming services, however.

Launch 98

Launch Cross-sell Service Sell 98

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Jamie Cross. She is a #1 best-selling author and 7-figure business owner… all thanks to the power of funnels. What is The Your First Funnel Challenge?

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Who is your competition?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

ClickFunnels

OCTOBER 18, 2021

Has a huge impact on whether that potential customer buys your front-end product. Impress them and they will want to check out your paid products. Of course, this doesn’t necessarily mean that you need to outsource its production. You offer the potential customer your least expensive and least valuable product.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

SaaStr

FEBRUARY 20, 2023

Pleo’s VP of Product Growth, Haresh Baraj, and Commercial Director, Aiyana Scully Moorhead, share their stories on breaking down barriers to build trust and empathy that enable collaboration and push. Product vs. commercial In most companies, product-led growth is determined by how aligned teams are across an organization.

Product 98

Product Growth Cross-sell Trust 98

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 80

GTM Engineering Customers Cross-sell 80

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. The sales process in B2B is not self-sufficient. SaaS B2B Sales.

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

MAY 19, 2021

Pretty incredible for a product that just launched in 2014. This is a super-helpful breakdown for anyone selling to customers both smaller and larger. So those seem like good yardsticks to shoot for if you sell to SMBs of all shapes and sizes and are somewhat like Monday. Enterprise customers use multiple products.

Legal 144

Legal Cross-sell Government Launch 144

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Partners in Excellence

JULY 8, 2015

Marketing talks about their performance, sales, customer success, product management, engineering, development, finance, manufacturing, HR… Each has metrics and can go through pages and pages of data showing their performance. All of this because we aren’t aligned–cross functionally and vertically within our organizations.

Launch 115

Launch Manufacturing Cross-sell Finance 115

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. By driving your initiatives in Highspot, you gain a holistic view of every teams impact on business outcomes and unlock new visibility into go-to-market productivity.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. So this week’s breakdown on ELG has been a longtime coming.

GTM 119

GTM Growth Referrals Cross-sell 119

SaaStr

MAY 30, 2024

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. You want customers to understand the product and pricing and start using it on their own. The last is product-led.

Cross-sell 118

Cross-sell Customers Pitch Drivers/motivators 118

ClickFunnels

AUGUST 22, 2022

It’s something you can package, market, and sell. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. Product aware — They know about your course and the problem they have. Click on “Sell Your Product.”. Knowledge is now a commodity.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 67

GTM Engineering Customers Cross-sell 67