SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion. Initially, they had CSMs as the only post-sales resource.

Growth

Highspot

JULY 9, 2025

Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements. It also keeps seasoned sales reps sharp with continuous learning and coaching tied to events like launching new SKUs, expanding into new verticals, or handling technical objections. Did you know?

Manufacturing

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. million users, representing about 20% of all X users. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Other sources report 3.7 Users open the X/Twitter app 120.4

B2B

Martech

JUNE 24, 2025

Brands are increasingly embracing these opportunities to: Sell products. In Q3 2024, Walmart’s CFO acknowledged that advertising via RMN Walmart Connect has grown to represent a third of the company’s operating income. Many analysts predict the next RMN formats ready to scale will be in-store ads or product experiences. Tell stories.

Retail

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. I love that.

GTM

Salesforce

APRIL 28, 2025

Launched in 2010, its gone from a simple photo-sharing app to a global hub for creativity, connection, and business. Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Here’s what works well for SMBs.

Follow-up

Salesforce

JULY 28, 2025

Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. A recent example is ‌Dunkin’ Donuts’ partnership with TikTok creator Charli D’Amelio for the launch of The Charli drink.

E-commerce

Salesforce

APRIL 10, 2025

How to prepare your service team for digital labor Read this practical guide to learn the best actions to take before launching Agentforce. Most of your businesss customer service interactions represent potential value, as defined by increasing brand love, retention, and revenue (for instance, Southwest Airlines ).

Service

Salesforce

MARCH 3, 2025

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. Deal Desks include internal representatives from sales operations, finance, legal, and sometimes marketing teams, depending on the nature of the business and complexity of the deals.

Legal

Salesforce

JUNE 16, 2025

And measurement plans will represent reality more exactly, assuming customer data is carefully combined with outcomes (like sales). Data can raise the overall value of your business, most obviously, if you decide to sell or go public. The segments your analysts develop will be more nuanced, accurate, and useful.

Customers

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. Channel agnostic metrics will be part of this new environment and Comscore Everywhere represents a step in that direction — at least for media. Why we care.

Launch

Martech

OCTOBER 20, 2022

So a lot of that was built into the way we represent attributes for each customer; we’re able to do that by focusing on both the ability to set your own attributes – if the customer was in retail and cared about average order value, I could do that, or I could do time since last purchase.” ” One example he gave was ATT.

Launch

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Jamie Cross. She is a #1 best-selling author and 7-figure business owner… all thanks to the power of funnels. What is The Your First Funnel Challenge?

E-commerce

ConversionXL

MAY 3, 2017

This segment represents newsletter subscribers, or leads who haven’t made a purchase from your store yet. This segment represents customers who have made one purchase. This segment represents customers who have placed at least two orders from your store. Upselling and Cross-selling ( Image Source ). Segment #1.

Customers

Martech

AUGUST 3, 2021

Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation. We sell more and more CTV inventory. It launched a series featured leading artists in live performance, but with no in-person audience. Evangelista agrees.

Cross-sell

Jeff Shore

OCTOBER 2, 2018

We share best practices, pose difficult challenges, and cross-promote business. – If you are a real estate sales representative, consider The 4:2 Formula Academy. We launched this intensive three-month program in 2015 and continue adding new dates in desirable destinations all across North America. Why four different groups?

Real Estate

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales

ConversionXL

NOVEMBER 6, 2015

Main problem: understandable, consistent cross-tool reporting. You can’t launch a test without doing proper quality assurance (QA). You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. Run tests separately for each type of device.

A/B testing

Sales Hacker

SEPTEMBER 27, 2024

Set up a “Funnel GPS Call” – a call to unify sales, marketing, and partnerships Atlan runs “Funnel GPS Calls,” which are cross-functional meetings that bring sales, marketing, and partnerships together to review the pipeline and align on strategy. They beat out launches from huge companies like Meta, Spotify, and more.

GTM

Martech

FEBRUARY 15, 2024

If the list of participants grows beyond the level for effective collaboration, break the team(s) into workstreams, each with a leader who can represent the group. Email and social are typically the first channels to focus on cross-selling the two brands. Limit the number of participants to ensure effective communication.

Objectives and Key Results

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. We remain optimistic about the prospects of cross-border SaaS.

GTM

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. That kind of contract size almost always requires an in-person meeting!

Inside sales

Hubspot

JUNE 4, 2020

The first represents the sales figures you can expect to generate without the marketing efforts you're trying to track. It might take extensive research and data analysis to pinpoint exactly how much of a product or service you can expect to sell without marketing support. Incremental Sales Example.

Cross-sell

Martech

DECEMBER 21, 2022

Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Product development : This refers to the entire process of conceiving, developing, and launching a product on the market. You will encourage your team to work collaboratively and cross-functionally on projects.

Objectives and Key Results

Partners in Excellence

SEPTEMBER 10, 2012

They represent strategic priorities and initiatives for the organization and the organization needs to align resources and commitments to support the implementation and execution of these strategies. There really are a few core strategies that companies look at: How do we find more stuff to sell within our current sweet spot?

Non-Profits

ConversionXL

NOVEMBER 4, 2021

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9 over that period.

E-commerce

ConversionXL

SEPTEMBER 3, 2014

E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”. It provides a nice launching pad for our purposes. Image Source – Marketing Charts. Image Source – BigDoor.com.

Customers

Hubspot

SEPTEMBER 26, 2012

This vibrant user community helps answer many questions before they ever reach a Zendesk customer support representative. If your business sells products that boom during the holiday seasons, now's the time to start investing in similar types of content to help prepare your customer service department for this coming December.

Service

ConversionXL

AUGUST 12, 2020

Chen offered a common example: The customers we talk to might not be representative of our target customers. Imagine that replicated as a real-world experience–a potential customer walks into your shop and asks the sales assistant if you sell XYZ, and the member of staff just says “nope” and walks off. Get CCOs to represent.

Customers

Hubspot

JANUARY 25, 2021

An intimate seminar or startup launch party hosted online? Whereas conferences are open to the public, trade show attendees are typically pre-qualified buyers, company representatives, and salespeople. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment.

Entertainment

Salesforce

JULY 22, 2021

These days, it represents the future of how we work and how we grow. Why: Imagine you’re a sales development representative (SDR). What : Selling is a team sport, so whip up Slack channels to collaborate with cross-functional team members on important opportunities. But now it’s also a tool to close deals faster.

Sales

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? Note: we launched a course in ConversionXL Institute taught by Kelly Gray, Program Manager – Attribution, at Google. Calibrating them with real-world accuracy remains a challenge.

Conversion

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells. What upsells and cross-sells can be given to the best customers? Gross margin.

Non-Profits

Salesforce

NOVEMBER 30, 2023

The top of the funnel represents people who have little to no experience with a brand. Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it.

Campaign

Heinz Marketing

FEBRUARY 28, 2022

We can say, for example, we launched our first brand campaign, the new way to sell. We launched it at the same time as we launched the new visual and verbal identity. Cindy : It has, it absolutely has, and it continues to since we launched in September. There’s a lot to unpack there. It’s expensive.

Pipeline