Salesforce

JUNE 17, 2025

Say goodbye to time-sucking sales process tasks with automatic opportunity record updates and agent-powered quoting. Say hello to smarter enablement with tailored coaching from Agentforce Sales Coach, now available on any deal type in your CRM. Dig in below for the best features of our latest releases.

Sell

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Attributes such as empathy, communication, and critical thinking directly influence sales performance. Soft skills training helps sales teams learn to work well with colleagues and customers.

Objectives and Key Results

Martech

AUGUST 12, 2025

Emerging tech products often launch with early excitement but soon hit a wall. This is the gap Geoffrey Moore describes in “ Crossing the Chasm.” Crossing that gap is a product and marketing challenge. Crossing that gap is a product and marketing challenge. It requires more than a set of launch assets.

GTM

SaaStr

JULY 27, 2025

This could mean moving upmarket, going international, or launching new products. Each of these comes with its own set of challenges—longer sales cycles, more complex buyer personas, and the need for deeper product functionality. Focus on delivering exceptional customer success, upselling, and cross-selling.

Cross-sell

Sales Gravy

AUGUST 11, 2025

In 1960, two brothers scraped together $900 and bought a failing pizzeria in Michigan, launching what would become a cautionary tale about sales incentive programs gone wrong. Within a year, sales exploded. Because this same pattern plays out in sales organizations every single day. It wasn't just about pizza.

Drivers/motivators

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Pitch

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM

Highspot

AUGUST 11, 2025

Key Takeaways Cutting-edge sales intelligence tools turn noise into clarity. The best sales tools that offer intel into sales representatives’ engagement efforts also supply AI-powered insights that help your GTM teams move with precision, make better decisions, and tighten execution. What is sales intelligence?

GTM

Martech

SEPTEMBER 16, 2024

Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%. Sample goals: Shorten the sales cycle by 20%.

Go To Market

Search Engine Land

AUGUST 7, 2024

Protecting branded keywords Maintaining a branded search presence is vital even for brands that don’t consider Amazon as their primary sales channel. This creates the concern that branded search ads are simply cannibalizing organic sales. This validated that branded spend is necessary on Amazon.

Campaign

ClickFunnels

JULY 8, 2025

With the right software, you can build a lead generation funnel for your agency clients, a webinar funnel for your course business, and a product launch funnel for your e-com brand. Create an automated sales funnel to handle the repetitive tasks that eat up your time. Imagine being able to track and optimize from the same dashboard.

E-commerce

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Looking back, my “unusual” path from engineering to sales makes perfect sense. Want more pocket money?

Cold Call

SaaStr

AUGUST 7, 2025

Building Top-Performing Sales Orgs: Hard-Won Lessons from Scaling 4 Unicorns (Including OpenAI’s Hypergrowth from 10 to 500 People) Maggie Hott has spent 15 years building go-to-market teams at four unicorns that collectively represent over $500B in market value. These are her personal views, not those of OpenAI. The result?

GTM

Salesforce

APRIL 2, 2025

That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. What you’ll learn: What is product-led sales?

Product

Salesforce

NOVEMBER 19, 2024

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price

Martech

JULY 17, 2025

For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. For decades, marketing and sales have failed this test. Targeted sales tools. Cross-platform digital and TV distribution. But that logic is falling apart.

GTM

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

GTM

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. For example, say you sell commercial property insurance. A connection can only help you if they know how.

Closing

SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point.

Cross-sell

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. Digital Wallet Collaborate More Effectively with Salesforce Sales Teams via Flex Credits Remember the Salesforce Digital Wallet we launched last summer? That directly fuels our sales engine. Why should you care?

Original Equipment Manufacturer

Martech

JULY 17, 2025

With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work.

CRM

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM

Sales Hacker

JANUARY 13, 2025

Over the years, he built and scaled a world-class sales organization, creating a team that generated hundreds of millions in revenue. This success was underpinned by five distinct phases of growth, each requiring a unique type of sales leader and leadership approach. seller, head of sales, or commercial cofounder).

GTM

SaaStr

MARCH 2, 2025

Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. Initially, they had CSMs as the only post-sales resource. But with each new product, the go-to-market motion became increasingly complex.

Growth

Highspot

JULY 9, 2025

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing sales teams face long deal cycles with cross-functional buying committees who have complex product requirements.

Manufacturing

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. To start, bring together stakeholders across marketing, sales, enablement, and operations to establish a clear set of goals for your initiative.

Go To Market

RingDNA

APRIL 25, 2025

When is the best time to make sales prospecting cold calls? To find out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls. Below, we’ll reveal the results of that study.

Cold Call

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. You need to make sure that you’re not crossing your wires. Partner TriNet, a trusted HR provider to startups and scaling companies.

GTM

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Sophie Buonassisi: Before we dive in today, a quick important message from our sponsor.

GTM

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months.

Clients

Salesforce

FEBRUARY 21, 2025

This can help you get a jump on sales and sign up potential customers even before breaking ground. That limits your leads and sales and restricts your ability to tailor loyalty offers later. Since introducing the Salesforce Platform, Eurofiber has seen major improvements in sales efficiency and back-office operations.

Contract

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. Skip the heavy-handed sales pitch. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Other sources report 3.7 hours per month and 4 hours, 40 minutes per month.

B2B

SaaStr

DECEMBER 4, 2024

And if you’re enterprise or sales-led, that volume is not going to be there.” Key principles for pricing experiments include: Keep it simple Be customer-friendly Ensure cross-functional alignment With pricing and packaging in particular, it’s easy to go down the rabbit hole of all the edge cases to control for.

Price

Sales Hacker

FEBRUARY 24, 2025

Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff. case studies from our own marketing experiments.

B2B

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. I love that.

GTM

Martech

JUNE 24, 2025

For example, Walmart Connect’s partnership with Roku enables brands to run connected TV (CTV) campaigns that can directly link to in-store or online sales outcomes. Brands are increasingly embracing these opportunities to: Sell products. Even interactive formats. Tell stories. Introduce new offerings. What drives RMN growth?

Retail