Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Cross-posting content is ineffective. a presentation), written (e.g., Industry commentary.

Campaign 122

Campaign Networking Non-Profits Launch 122

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. Always exciting to see our numbers continue to grow. As we see more A.I.

Pipeline 75

Pipeline Cross-sell Sales Up-sell 75

Salesmate

OCTOBER 15, 2020

It controlled 70% of the market share for the computer mainframe industry. However, everything changed in the 1990s with new evolving trends and competition surging in the market. IBM lost approximately $16 billion, and its market share plummeted to 26%. However, make sure you do not cross the line.

Cold Call 59

Cold Call Appointment Negotiate Sales 59

SBI

MAY 2, 2018

By integrating our actionable guidance with eCommerce systems, companies accelerate digital revenue through smarter pricing and product upsell and cross sell. Identify and win growth opportunities across your entire customer base through upsell, cross-sell, and pricing opportunities.

Gaming 55

Gaming Cross-sell Profit margin Price 55

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Does the content sell the benefits of your product? Descriptive analytics.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Highspot

DECEMBER 5, 2023

Give an Effective Sales Pitch Delivering an effective sales pitch involves presenting your product or service in a way that resonates with the customer’s needs. Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. Who are you selling to? What are your goals?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59

Launch Negotiate Product GTM 59

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). And while identifying pain is absolutely critical in the MEDDIC sales process, the time you’ll spend here is shared with several other areas of conversation that aren’t always addressed.

Process 62

Process Objectives and Key Results Quota Sales 62

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. This could include everything from showcasing assembly instructions to highlighting unique selling points—all contributing towards driving conversion rates northward. So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). The company experienced 42% market share growth in its first year with its help. It was a hit.

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). De Beers actually built the industry ; it presented the idea that a diamond ring was a necessary luxury.

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

SaaStr

JUNE 28, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. If ACV increase is a core focus for our startup, should we hire a sales rep solely selling to enterprise? Jason Lemkin.

Price 55

Price Cross-sell Up-sell Start-ups 55

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Rating: 9/10 See book on Amazon.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

APRIL 10, 2025

.” This created immediate alignment with business goals and made marketing teams heroes within their organizations. Dashboard Design for Success The Klaviyo dashboard was intentionally designed to be “screenshot-friendly” for internal presentations.

E-commerce 71

E-commerce B2C Customers Strategize 71

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Use product lifecycle marketing to map campaigns to the stage of your product. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90