Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. For example: Added regional teams to increase coverage a nd decrease dependence on your local market. Randy was let go in July.

Growth 99

Growth GTM SQL Strategic partnership 99

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Hubspot

APRIL 1, 2019

When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition. Market dynamics and market share. If your solution relates back to those problems, you can sell to the C-suite. Ditch ROI calculators.

Presentation 100

Presentation Technique Closing Sales 100

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing strategy. How to create a marketing playbook. How market share and revenue have grown.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

SBI

MAY 2, 2018

Instead of trying to turn sales teams into analysts who spend countless hours digging through reports and business intelligence tools, with Zilliant, sales teams become strategic consultants who know every customer account like it’s their best account. Sales reps sell two-times more with the solution than without it.

Gaming 55

Gaming Cross-sell Profit margin Price 55

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. Focus on strategic thinking, problem-solving, sales tools, and communication to guide sales ops through challenges and foster a culture of continuous improvement. This creates complexities for companies that are not easily solved.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

PandaDoc

SEPTEMBER 19, 2023

Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing. The answer is “by implementing a vertical marketing strategy.” Try PandaDoc What is vertical marketing?

Niche 52

Niche Cross-sell Price Referrals 52

Heinz Marketing

APRIL 8, 2019

This week, Liz Michaud joins me in an episode I entitled “The power of relationship selling: New research, insights and opportunities for B2B organizations” Matt: Well thank you everyone for joining us on another episode of Sales Pipeline Radio. As we see more A.I. Liz: That’s our goal.

Pipeline 74

Pipeline Cross-sell Sales Up-sell 74

Sales Hacker

NOVEMBER 14, 2019

Selling has changed more in the last 10 years than it has in the previous 100 years, and this is especially true in B2B markets. . At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM).

Technology 74

Technology Technology Cross-sell Referrals 74

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 72

Closing Customers Niche Sports 72

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

In contrast, the marketing plan is strategic, focusing on creating a favorable market environment and building brand equity. Marketing Plan Template: The Essential Components An effective marketing plan outlines a business’s strategies and tactics to achieve its marketing objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. VAT19 sells a product called “Spicy Gummy Peppers” for $9.99. How do most visitors feel about video? Example: VAT19.

Conversion 90

Conversion A/B testing Engineering Campaign 90

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Technique Drivers/motivators Customer Relationship Management 52

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). And while identifying pain is absolutely critical in the MEDDIC sales process, the time you’ll spend here is shared with several other areas of conversation that aren’t always addressed.

Process 62

Process Objectives and Key Results Quota Sales 62

Gong.io

DECEMBER 15, 2022

Sales territory mapping is the process of defining the areas of your target market that sales reps are responsible for growing. Divide markets strategically . Common goals include: Growing market share in a particular region. In an ideal world, sales managers would assign each account to the most suitable rep.

Territory 62

Territory Cross-sell Sales Non-Profits 62

The 5% Institute

MAY 24, 2023

Introduction to Sales Mapping Sales mapping is a strategic approach that involves visualizing sales data on maps to identify patterns, trends, and opportunities. It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories.

Territory 52

Territory Objectives and Key Results Sales Represent 52

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. If you are selling to the wrong individuals, then your sales team will most likely struggle to connect with them and their pain points. Low CLV and high churn rates indicate that you are selling to the wrong people.

Customers 59

Customers Cross-sell Represent Up-sell 59

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize. This could include everything from showcasing assembly instructions to highlighting unique selling points—all contributing towards driving conversion rates northward. It’s true.

E-commerce 52

E-commerce Growth Retail Gaming 52

SaaStr

JUNE 8, 2025

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. Smart founders are already having conversations about secondary sales and thinking strategically about when to take money off the table. That’s a DPI game.

B2B 72

B2B Strategize Gaming Cross-sell 72

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. In both cases, the reason we have separate markets is that the customers could not have referenced each other. What is the "Chasm"? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

APRIL 10, 2025

This created massive customer value where marketers became internal heroes. Building connectors in-house unlocked massive advantages : Rather than treating data connectors as “intern work,” Klaviyo recognized them as strategic assets that provided critical context for measurement and reporting.

E-commerce 67

E-commerce B2C Customers Strategize 67

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90