Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. Increase cross-sell and upsell revenue by 25%.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Processing. While this process may seem straightforward, it is complex especially when multiple silos exist. Email: Business email address Sign me up!

Customers 106

Customers Cross-sell E-commerce X-functional 106

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

SaaStr

MAY 29, 2025

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. The CRO Hiring Playbook Has Forever Changed The interview process for revenue leadership roles now at Owner includes a mandatory AI component.

GTM 90

GTM Negotiate Cross-sell CRM 90

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. Boost sales with proactive service, upselling, and cross-selling To revamp your contact centers, you should transform service agents into trusted customer advisors.

Service 69

Service Customers Cross-sell Contact 69

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Martech

FEBRUARY 24, 2025

It requires aligning internal processes, roles and budgets around AI-driven initiatives a task that can be daunting for large, established enterprises. Cross-functional teams: By bringing together marketing, IT, analytics and even product teams, you create a holistic environment that can fully leverage the potential of AI. Processing.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. Working with the Existing Customer: A strategic farmer analyzes specific accounts, identifying opportunities to expand product or service lines within them.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

Sales Hacker

JANUARY 24, 2025

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Clarify the difference between customer lifecycle and customer journey The lifecycle is the overall relationship between customer and company, while the journey is how they experience the product and purchase process.

GTM 95

GTM Cross-sell Finance Price 95

Salesforce

FEBRUARY 19, 2025

Yet many companies are still held back by the inefficient manual processes that order management entails. This not only leads to a significant loss of productivity but also diverts resources from more strategic and high-value activities. Effective MedTech order management is crucial for organizations to remain competitive.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

SaaStr

MAY 20, 2025

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub.

Customers 108

Customers Non-Profits Education Cross-sell 108

PandaDoc

OCTOBER 15, 2024

As businesses and competition grows, more companies are turning to deal desk software to organize their processes and close more deals. These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. It doesn’t need to be more complicated by a lack of organization and process.

Legal 52

Legal Contract Cross-sell Finance 52

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. SaaS B2B Sales. EngageBay.

Inside sales 246

Inside sales B2B CRM Price 246

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 138

Sell Cross-sell Finance B2C 138

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. Embrace AI and automation AI-powered algorithms can process vast amounts of data to identify patterns and predict customer needs. Predictive analytics can forecast when a customer is likely to make their next purchase.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Veloxy

MAY 3, 2022

Process Street. Veloxy is a Salesforce AppExchange mobile app that helps automate, streamline, and accelerate the sales process. With this sales calculator, you can discover what’s slowing down your sales process and how much more revenue you can make with an accelerated pipeline. Process Street's Sales Process Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? Key account management is the process of putting in place systems to ensure you deliver ongoing value, consistency, and hold onto your current clients you already have an agreement in place with. Your sales process. A Detailed Guide.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

Martech

OCTOBER 16, 2023

It is excluded from the regulations governing email because it is a necessary part of the transaction process. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S. I’m glad you asked!

Cross-sell 137

Cross-sell Retail B2C Strategize 137

Hubspot

NOVEMBER 21, 2018

Initiator: Starts the buying process or shows initial interest. These roles vary based on the product, industry, and vertical you’re selling to. From your customer’s perspective, the buying process is linear. Lastly, in the channel model , an outside agency or partner sells your product for you. Buyer: Owns the budget.

Go To Market 101

Go To Market Process GTM Education 101

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! But how should it look like?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Salesforce

MAY 12, 2025

Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. For more information, click here.

Cross-sell 59

Cross-sell Territory Finance Contract 59

Highspot

FEBRUARY 3, 2025

Lean on enablement to spearhead this process, as they can successfully break down cross-functional silos and enhance productivity, allowing you to unlock the impact of your strategic initiatives and drive more predictable growth. TIP: Define and centralize the plan for your go-to-market initiatives with Highspot Initiatives.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Sales Hacker

MAY 30, 2025

Monthly : Strategic deep dives with broader leadership. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. But only if you build time for it. Share credit and accountability.

GTM 103

GTM Cross-sell Pipeline Launch 103

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. The Thrill of the Chase and Closure : Finally, the process of pursuing a sale and the satisfaction of closing deals is a thrill many mention.

Sell 144

Sell Cross-sell Drivers/motivators Education 144

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 78

GTM Engineering Customers Cross-sell 78

Salesforce

OCTOBER 18, 2024

You can sell products without holding inventory by partnering with suppliers who ship directly to customers. Service-based businesses Instead of selling physical products, service-based businesses offer customers value by providing expertise, skills, or labor. Be strategic in hiring by defining clear roles and expectations.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

Martech

JANUARY 5, 2024

As with previous phases, this one is not about hard selling. Streamlining the purchasing process is equally crucial. As I always say, “Stop making your prospects a victim of your process.” Expand Expansion is about strategically growing your share of the customer’s wallet. It’s a delicate conversation. Get MarTech!

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. At Splunk, they were selling a bunch of products that included an Enterprise platform and add-on sales.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? You’ll also need to look at your sales process.

Cross-sell 120

Cross-sell Price Account management Up-sell 120

Gong.io

OCTOBER 19, 2021

And some are intangible, like a learning culture; the knowledge provided in onboarding, training, and coaching; and insights into how your strategic initiatives do IRL. SalesOps, on the other hand, focuses on improving the buyer’s journey through process improvements. And are there better strategies for selling to larger buyers?

Quota 164

Quota Sales Strategize Cross-sell 164

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Cross-selling : Offering customers related or complementary products.

B2B 135

B2B Cross-sell Pharmaceutical Account management 135

Martech

NOVEMBER 8, 2023

We’ve uncovered that one of the primary determinants of revenue impact for these elite high-performers is the process for account selection — 63% use a data-driven rationale to identify targets. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. Get MarTech!

Customers 130

Customers Construction B2B Cross-sell 130

Hubspot

MARCH 18, 2019

The difference between key account management and selling. Key account management is the process of building long-term relationships with your company's most valuable accounts. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The benefits. Let's dig in.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. By breaking down the customer journey into distinct stages, it helps streamline the sales process and ensures a consistent and effective approach to sales and marketing.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52