Remove Cross-sell Remove Promote Remove Sales
article thumbnail

What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

article thumbnail

Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. Returning customers account for approximately 65% of total sales and the cost of retaining customers is six to seven times lower than acquiring new ones. So, how do these programs actually generate income?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Wondering if you should sell or not? The key is to stay in touch with a prospect who may be a good fit but is not yet sales-ready. Your Cart Awaits!”

article thumbnail

Restoring Sales Purposes

Sales Pop!

What was the original purpose of sales? Let’s go back in time and look at a fundamental of sales that all salespeople should understand: economy. Sales had its origins in the exchange of goods, before the time of currency. Salespeople must have a good grasp of who they are selling to with regard to preferences.

article thumbnail

Frequently Asked Questions About CLG Metrics in B2B Marketing

Heinz Marketing

CLG metrics focus on post-sale impact. Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. How do I measure Net Promoter Score (NPS)?

B2B 88
article thumbnail

DOJ seeks sale of Chrome in Google antitrust case

Martech

Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. A forced sale of the Chrome browser and limits on Google’s product connections could change how your ads are delivered, measured and optimized.

article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. This allows for better tracking of customer interactions and preferences.

Customers 118