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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

Google’s local search results have been shifting quite a bit since the start of 2024. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. If you have more than one GBP landing page, link to the service area pages closest to that GBP location.

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Cross Selling – Your Ultimate Guide

The 5% Institute

Cross selling is when you offer a complimentary or paid product or service to your clients, when they buy one of your other products and services. So how can you effectively implement cross selling as a part of your sales strategy, and what is the difference between cross selling and up selling?

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What Is Good Customer Service?

Salesforce

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52
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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.

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The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data

Salesforce

Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. Get the details What is customer service operations, and why is it important? Get the details What is customer service operations, and why is it important?

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5 Practical Tips To Grow Your Field Service Career

Salesforce

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

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