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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

Google’s local search results have been shifting quite a bit since the start of 2024. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. If you have more than one GBP landing page, link to the service area pages closest to that GBP location.

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Google investigating Local Services Ads bug

Search Engine Land

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

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LinkedIn restores service after global outage

Search Engine Land

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. ” When did it start? LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. Why we care. What LinkedIn is saying.

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Reminder – Google is turning off all Universal Analytics services and APIs

Martech

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech! In your inbox.

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Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This change is being implemented gradually, starting with smaller states, and will progressively move to larger states throughout the year.

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Outlook vs Gmail Showdown: Picking the Best Email Service in 2024

Veloxy

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose?

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

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