Localized SERPs: Winning traffic and leads with service area pages
Search Engine Land
MAY 3, 2024
Google’s local search results have been shifting quite a bit since the start of 2024. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. If you have more than one GBP landing page, link to the service area pages closest to that GBP location.
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