Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!), Although freely provided, collecting the data these days is not enough.

Technology 136

Technology Technology Intrinsic Cross-sell 136

Search Engine Land

JULY 16, 2024

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 108

Price E-commerce Cross-sell Profit margin 108

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Many industries go through this. It gets a little harder once everyone has it.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Search Engine Land

SEPTEMBER 13, 2024

These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Each label would be easy to replace as the seasons or lines change and can highlight the technology in the shoe that matches the aisle. For the running aisle, they could do a branded image with a runner.

UX 84

UX Retail Sports Cross-sell 84

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions.

Cross-sell 117

Cross-sell Construction Legal Contract 117

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Potential for Upselling and Cross-selling: Identify customers who have the potential to spend more or utilize additional services, as targeting them can lead to increased revenue. I am trained with MarTech content. Here’s something somebody asked me!

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. Salespeople must have a good grasp of who they are selling to with regard to preferences. However, that will only work when you are selling something that the person can really use that will truly benefit them.

Cross-sell 246

Cross-sell Sales Pipeline Represent 246

Sales Pop!

MARCH 17, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Cross-sell 238

Cross-sell Technique Sales Pipeline 238

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Investing in revenue technology can improve sales productivity, reduce sales cycle times, and increase revenue.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. What is Sales Enablement?

Objectives and Key Results 241

Objectives and Key Results Cross-sell Sales Strategize 241

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. You should follow a similar approach.

Technology 114

Technology Technology E-commerce A/B testing 114

Martech

NOVEMBER 7, 2024

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 131

B2B Contract GTM CRM 131

SaaStr

APRIL 30, 2025

Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). Technology and Tools : Audit your tech stack. If so, why? Metrics like time spent in each stage and reasons for lost deals can provide clarity.

Cross-sell 73

Cross-sell Pipeline Legal Contract 73

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Digitization (upgrading technology) may seem daunting, but the following steps can start you down the right path. Foster a collaborative mindset.

Technology 98

Technology Technology Customers Cross-sell 98

Veloxy

AUGUST 10, 2021

Artificial intelligence is among the most influential technologies of our time which business leaders across an array of industries can eagerly embrace. But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. How to Improve Marketing Processes with AI.

Process 328

Process Sales Technique Pipeline 328

Salesforce

AUGUST 8, 2024

In fact, 73% of customers expect better personalization as technology advances. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. EXAMPLE: Your company sells outdoor adventure gear online.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Sales Pop!

JANUARY 6, 2022

Top Contributor, Brian Sullivan is an enterprise selling expert, best-selling author, and Chief Sales Strategist at System Soft Technologies. Additionally, technology buying is becoming more consumer-like, with buyers doing online research, reading reviews and watching video cookies. In addition to being a SalesPOP!

Sell 245

Sell Cross-sell Niche Growth 245

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Martech

JUNE 8, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Also, Salesforce Marketing Cloud Personalization customers can use these assistants to deliver offers, product recommendations, and upsell or cross-sell campaigns in a human-like personalized two-way communication platform. In your inbox.

Technology 85

Technology Technology Cross-sell Campaign 85

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 82

GTM Engineering Customers Cross-sell 82

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Building a martech roadmap for success Aligning your martech COE with go-to-market strategies is not just about integrating technology — it’s about creating a cohesive, measurable framework that lets every department achieve its goals. Sample goals: Shorten the sales cycle by 20%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. We tend to be very technical.

Technical Sales 72

Technical Sales Inside sales Cross-sell Account management 72

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Heinz Marketing

MAY 20, 2024

The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities. But how do you determine what your customer needs to move from one end of the funnel to the other? Every role is as important as the next.

B2B 127

B2B Cross-sell Customers GTM 127

Force Management

MAY 30, 2024

Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. For revenue team leaders selling HiTech solutions, we’ve designed this leader playbook for improving CS execution.

Customers 157

Customers Cross-sell B2B Sell 157

Veloxy

MAY 3, 2022

Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Sales Technology Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Cost reduction sells itself.

Teamwork 138

Teamwork Cross-sell Technology Technology 138

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 68

GTM Engineering Customers Cross-sell 68

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. It’s typically described at a firmographic levelindustry, size, revenue, geography, and key characteristics like technology stack or compliance needs.

Drivers/motivators 52

Drivers/motivators B2C Cross-sell B2B 52

Martech

APRIL 25, 2023

The most favored strategy for optimizing for growth this year was marketing to existing customers (cross-sell/upsell; 57%). 35% cited technology as a focus for optimizing for growth. marketing ops and technology was the leading area where more spending was expected. In the U.S., The area most likely to face cuts?

B2B 126

B2B Cross-sell Represent Gaming 126

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.

Customers 121

Customers Cross-sell Education Account management 121

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities.

Cross-sell 120

Cross-sell Customers Referrals B2B 120