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6 Ways To Innovate Your Ecommerce Sales Funnel

Sales Pop!

No matter your industry, if you’re selling any products or services online, you need to find a sound strategy that will drive your business growth, retain your existing customers, and attract new ones. Cross-selling is a technique of showing related products at all stages of the purchase process – and it’s often overlooked.

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9 Guidelines for Exceptional Web Design, Usability, and User Experience

Hubspot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

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Why the Google Cookies News Shouldn’t Alter Your Data Strategy

Salesforce

Apple’s Safari browser (24% share) started to phase out cookies and other forms of cross-site tracking in 2017. Requiring an opt-in would make the Chrome usersexperience more like the experience with apps on our iPhones, where we are asked to move a lever to consent to “tracking.” That consensus has not happened yet.

Trust 105
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How un-marketing builds trust in a world of invasive advertising

Martech

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. Consumers feel besieged by pervasive and invasive marketing.

Trust 85
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Lets explore how hyper-personalization works, why its a must-have for your business, and practical steps to integrate it into your strategy.

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How connecting customer data drives personalized experiences

Martech

“For buyer personas, you’re thinking about creating a better user experience for your customers,” said Naves. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Source: Karen Naves. Click here to download!

Customers 127
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Is the digital marketing grass really greener in walled gardens?

Martech

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. This integration ensures a consistent user experience and allows marketers to diversify their advertising strategies within a single ecosystem.