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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Search is about to become more conversational SearchGPT’s natural language processing capabilities allow for more nuanced, dialogue-like interactions.

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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Having a higher CTR will get you more organic traffic and influence ranking. Whatever has the highest CTR should be the meta title or description you should use for that page.

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How to make the most of GA4 for SEO

Search Engine Land

You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. You can replicate this process with any potential website analytics page. Processing. Google organic search traffic report : This report shows how individual URLs perform with traffic from Google’s organic search.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Processing. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. See terms.

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11 essential SEO elements you should be tracking

Martech

Robots.txt changes The robots.txt file is the first file that search engines look at when crawling your website. Every SEO should track changes to the robots.txt file, especially if it starts blocking search engines. fetch or parse fails), Google will keep attempting to process it for a few days. What do we track? Versionista.

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Mastering AI in search: Best practices and future trends

Search Engine Land

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. Processing.

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