Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 83

CTR Electricity Real Estate X-functional 83

ConversionXL

AUGUST 24, 2021

Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. If there aren’t any new projects coming up, do some research and pitch your own ideas to head. This is where you make your pitch. Source: Nanigans. Improve processes.

Promote 141

Promote Pitch Campaign Niche 141

Search Engine Land

DECEMBER 6, 2023

Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. Maximize your organic CTR opportunity by leveraging ChatGPT to suggest formatting options that will help optimize your high-ranking pages for featured snippet placements. Get the daily newsletter search marketers rely on.

Niche 122

Niche User Experience CTR Click Through Rate 122

Hubspot

JULY 10, 2018

In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches. Click-through rate (CTR). A GetResponse study puts the overall email open rate average at 82.20% and CTR at 21.69%. By industry, internet marketing has 18.05% open rate and 3.16% CTR.

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

MAY 14, 2018

Should not be a sales pitch. 30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. When comparing contacts who identified their challenge in our Pick Your Own Adventure Strategy versus those who did not, we saw over 1000% increase in engagement (CTR). Should be helpful.

CTR 78

CTR Click Through Rate Contact Follow-up 78

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. But when those end users need to pitch the product to executives, too, your content may seem bloated with technical details. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for?

Pitch 133

Pitch Up-sell A/B testing Clients 133

RingDNA

APRIL 11, 2025

If you have reps that are connecting with a lot of leads but not booking enough meetings, it’s important to drill down and listen to call recordings in order to identify ways that those reps can improve their pitch. Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on?

Quota 62

Quota Sales Pipeline Contact 62

Search Engine Land

MARCH 6, 2023

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

CTR 78

CTR Territory E-commerce Networking 78

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.

CTR 67

CTR Click Through Rate Promote Entertainment 67

Search Engine Land

JANUARY 11, 2024

You can impress clients with visually compelling charts that illustrate rankings growth, country-wise SEO performance, engagement metrics (impressions, clicks, CTR, etc.) and Googlebot activity. Scaling for success Your SEO efforts enable your clients to rank higher on search engines and, ultimately, grow their business.

Clients 89

Clients CTR Strategize Pitch 89

Hubspot

DECEMBER 12, 2013

A lot of this is down to setting the right expectations when pitching for your initial investment. Getting the initial pitch right and setting the correct expectations are fundamental to making your content plans successful. 3) Engagement (CTR): This is the clickthrough rate on each of those channels. Scaling Content.

CTR 78

CTR Promote Pitch B2B 78

Hubspot

OCTOBER 9, 2019

To implement a guest posting strategy, you need to find a site that would be a good fit for your company, draft a blog post, and then write a pitch. Caroline Forsey, staff writer on the HubSpot Marketing Blog, says, "I'm always particularly intrigued with a guest pitch if it shows me the writer has done their research ahead of time.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MAY 6, 2021

Send an email that answers questions senior leaders may have to make pitching easier. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. The CTR varies by industry, so take a look at this breakdown to get an idea of your benchmark. And they must be enticing enough to open.

CTR 101

CTR Campaign Retail Promote 101

Hubspot

FEBRUARY 20, 2019

With less than 140 characters to convey your brand's message, you might think of Twitter as your business' "elevator pitch". It may be worth the extra money, though -- according to AdWeek , engagement rates for Twitter ads can be as high as 1-3%, much higher than Facebook’s average CTR of 0.119%. Image courtesy of Smart Insights.

CTR 78

CTR Retail Referrals Promote 78

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help. Venmo pitched their product, Venmo Mastercard, midway through the article.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 18, 2012

we're always testing new designs to see if we can improve conversions), we can vouch for the impact a new CTA design from our branding department can have on CTR. Instead of having them fiddle around in PowerPoint for three hours trying to put a presentation together for an upcoming pitch. Think about your sales people, for example.

Click Through Rate 78

Click Through Rate A/B testing CTR Presentation 78

Search Engine Land

MARCH 8, 2023

Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. As an in-house SEO, I have seen pitches from great people who clearly put in the effort. You’ll appear like you are struggling to get investment and as a result, SEO won’t be taken seriously. Jargon: SEO-friendly, link juice, PageRank, SEO quick wins, etc.

Objectives and Key Results 83

Objectives and Key Results CTR Consult Presentation 83

Highspot

SEPTEMBER 7, 2023

Pitches: Number of times a sales rep pitches across social media, email, Slack, and more. Conversion Metrics: Click-Through Rate (CTR): The percentage of people who clicked on a link or call-to-action in your content. Sales Pitching Metrics: Channels: The platforms or channels through which your content is pitched.

Pitch 59

Pitch Sales CTR Click Through Rate 59

ConversionXL

NOVEMBER 13, 2015

CTR, lift, decision fatigue, UVP). There were instructions on the proper modulation of the voice (volume and pitch), as well as the phrasing, pace, and emphasis of speech. A few examples… Holding a prestigious title (e.g. professor, PhD, CMO). Working for / with a well-recognized company in the industry (e.g.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

JANUARY 7, 2015

Or, pitch relevant stories to reporters, influencers, and other trade media writers. According to their six-month analysis of campaigns from over 15 advertisers, social media agency Laundry Service found regular photos received a 2.35% CTR. Instagram-style photos, on the other hand, received CTRs as high as 8%.

CTR 78

CTR Networking Promote B2C 78

Search Engine Land

APRIL 12, 2023

Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean. No pitch implies that you know how you can help them – you don't yet – or start rambling about your services. We aren't going to do this.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Challenger Sales Model. Champion/Challenger Test. Channel Partner. Channel Sales. Closed Won. Cold Email.

B2B 105

B2B E-commerce Cold Call Sales 105

Hubspot

MAY 23, 2017

If you work at an agency and you haven't read Blair Enns, " Win Without Pitching Manifesto ", you are doing yourself a disservice. Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. It's an enviable position to be in where clients are expecting you to pitch them new things.

Clients 78

Clients Technology Technology Contract 78

ConversionXL

JUNE 2, 2022

The content marketer would continue to support by designing crucial sales collateral such as pitch desks, working with the AE to refine this content based on prospect interactions. Successfully qualified leads will be handed-off to the AE (along with any information to deliver a seamless experience for the prospect) when a demo is booked.

Launch 100

Launch Campaign Pipeline Growth 100

Search Engine Land

NOVEMBER 17, 2023

” For those lucky readers unfamiliar with it, these messages are generally cheesy, repetitive, ungrammatical sales pitches. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. “ARE YOU LOOKING FOR A WAY TO DRAMATICALLY INCREASE YOUR BUSINESS OR START ONE?”

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

JUNE 12, 2018

Armed with coffee and spreadsheets full of topic pitches, we'd spend a few hours going around the room, discussing what we wanted to cover for the month. Featured snippets and other on-page search features are taking a toll on CTR from SERPs. At the end of the meeting, we'd leave with a solid list of articles to get started on.

Real Estate 78

Real Estate Growth Start-ups CTR 78

Hubspot

OCTOBER 17, 2014

If your title is too long, your SERP CTR could plummet. Remember to make your pitches super targeted -- don’t blast out your SlideShare to anyone who’ll listen. Keep Your Title to ~55 Characters. You already know how important search is to getting people to find your presentation.

Lead generation 78

Lead generation Presentation Promote Networking 78

Salesmate

APRIL 15, 2021

We’ve worked with [ Name the clients who are your prospect’s competitor or are into similar business], helping them to get a 47% increase in the average session time and an overall 15% increase on CTR with a customizable [ your product name]. Use Case Scenario : Pitching your product/services. 2: Follow-up like a boss.

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Hubspot

SEPTEMBER 17, 2018

For example, while a TOFU video might provide a quick tip for nailing a sales pitch, a MOFU video could be an animated explainer video that breaks down the inbound sales methodology. Click-through rate: Click-through rate (CTR) is the number of times your call-to-action (CTA) is clicked divided by the number of times it’s viewed.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

FEBRUARY 24, 2023

Your sales pitch can be influenced by the types of posts that attract the most attention from your followers. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. After that, make a short list of ideal prospects by looking at the most recent or top posts.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

Your sales pitch can be influenced by the types of posts that attract the most attention from your followers. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. After that, make a short list of ideal prospects by looking at the most recent or top posts.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

Lead Fuze

MAY 26, 2023

Pitch yourself as a speaker or panelist showcasing real-life examples of successful campaigns executed by your agency. Budget Tip #2: Keep track of performance metrics such as click-through rates (CTR) or conversion rates so you can adjust accordingly. Budget Tip #3: Don’t forget about retargeting.

Promote 52

Promote Referrals Niche Clients 52

Lead Fuze

AUGUST 10, 2021

You’ve met with them, you’ve given them your best pitch, and they seem mildly interested. More precisely, Tuesdays and Wednesdays are regarded as the ideal days to publish on Twitter since they generate a greater CTR than other weekdays. Respect that, and slide those into other parts of other days.

Cold Call 98

Cold Call Appointment Follow-up Sales 98

ConversionXL

APRIL 13, 2015

With prospect emails, use tactics like overcoming objections, offering free trials, highlighting social proof, and pitching entry-level products and services. This means the bulk of your effort should be directed at marketing and building rapport with your existing customers … the people who have already said “Yes.”.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

APRIL 12, 2012

So, you’re their advertising agency and you’re pitching these ideas to these men. And Shoemoney conducted an experiment on Facebook and discovered that ads with boobs get the most clicks (and lower CPC thanks to higher CTR) and they even convert. Is it cause it’s really boosting sales? Perhaps sex doesn’t sell, after all.

Sell 118

Sell Gaming Up-sell CTR 118