Remove Customer Relationship Management Remove Healthcare Remove Technology
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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. Healthcare providers. Automated data entry.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack for omnichannel engagement. Product overview. Product overview.

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What is an AI Copilot?

Salesforce

Take all of the generative AI technology you’ve come to know and love in apps like ChatGPT, Bard, and Einstein. Before the world of AI copilots, you’d first scan the client’s customer relationship management (CRM) record to check for any dietary preferences. Here’s the difference between now and then.

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Marketo experts share tips for successful MAP implementations

Martech

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. In industries like healthcare and financial services, regulations prohibit certain uses of and access to data.

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Complex sales CPQ: Accelerating sales cycles and eliminating bottlenecks

PandaDoc

Using a CRM for complex sales A customer relationship management platform (CRM) helps organizations centralize customer data. This means reps have access to customer contact info, profiles, transaction information and history, and more in a single platform.

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

Dig deeper: How to categorize customer data for actionable insights Data management tools and technology You can’t go about manually assessing, cleaning and enriching thousands and thousands of records in your database, of course, which means you’ll need to bring in the right tools to do the job for you.