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How Discrete Manufacturing Can Go Digital with Field Service

Salesforce

Companies with field service capabilities that rely on digital technology continue to build customer relationships and drive revenue with field service — even without an on-site visit. In fact, 88% of customers expect companies to accelerate digital initiatives.

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Learn about ethical AI AI technology is only as good as the data it draws from.

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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. That’s great and exciting.

Territory 115
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How To Get Started With Email Segmentation

Salesforce

Now, if a customer consistently opens emails, clicks on links, and makes regular purchases, they might be placed in a “VIP” segment. This means you can send them exclusive access to sales, early product launches, or special discounts. Retain loyal customers? A marketer gathers, analyzes, and acts on data.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Marketers can plug into this by rewarding customers who share their positive experiences with the world. Think about the last decision you made about a product or service. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate.

Referrals 124
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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. A custom content delivery network (CDN) that guarantees 100% uptime.