Martech

NOVEMBER 4, 2024

They expect the same levels of intuitive digital customer experience they enjoy outside a business setting, and can’t imagine why any idiot would design things any other way. There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

Veloxy

MAY 25, 2021

Inside and outside sales reps are not only paid on commission, hefty bonuses and kickbacks also motivate them to work even harder. We’ve compiled a list of the top 10 most enticing rewards you can use to motivate your employees without resorting to cold, heartless cash. . . Recognition, Honors and Awards Motivate.

Drivers/motivators 299

Drivers/motivators Extrinsic Intrinsic Non-Profits 299

Cerebral Selling

FEBRUARY 23, 2025

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130

Customers Objection handling Strategize Drivers/motivators 130

Martech

NOVEMBER 19, 2024

Managing and engaging customers through such extended buyer journeys is one of B2B marketing’s biggest challenges. If the right information isn’t presented in a compelling way, a potential customer might deem your company the wrong choice. This is so different from B2C.

B2C 126

B2C B2B Drivers/motivators Campaign 126

Martech

JULY 17, 2024

Follow these tips on personalization to significantly impact your brand’s success, enhance your customer relationships and increase revenue. The Impact of Personalized Offers Financial incentives, while still effective, are not the sole drivers of consumer engagement.

E-commerce 110

E-commerce Drivers/motivators Networking Technology 110

Martech

AUGUST 1, 2024

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. This is an important distinction and, as described earlier, a reason why customer research is not very accurate.

Customers 120

Customers Construction Presentation Trust 120

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

B2B 108

B2B Growth Customers Drivers/motivators 108

Sales Pop!

FEBRUARY 3, 2025

Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases. You can learn from other business models requiring monthly payments, like car insurance for different types of drivers , to see what you could carry over to your business. appeared first on SalesPOP!

Drivers/motivators 199

Drivers/motivators Consult Sales Service 199

Heinz Marketing

SEPTEMBER 10, 2024

They are less motivated to try and more likely to leave. They are more motivated, creative, committed and caring. Better customer experiences: Joyful employees tend to deliver better customer service, leading to higher customer satisfaction and loyalty. They’ll have more sick days and fewer ideas.

B2B 106

B2B Drivers/motivators Healthcare Promote 106

Martech

OCTOBER 15, 2024

For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customers 124

Customers Intrinsic Trust Drivers/motivators 124

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

Drivers/motivators 75

Drivers/motivators CRM Growth Conversion 75

Martech

DECEMBER 11, 2024

Modern customer journeys are no longer linear or predictable. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

Customers 115

Customers Trust Technology Technology 115

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. Those two things become motivations. in revenue.

Customers 123

Customers Networking UX Engineering 123

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

Sell 73

Sell Customers Contract Construction 73

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customers 114

Customers B2C Drivers/motivators Territory 114

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Salesforce

MARCH 31, 2025

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? How many current customers offered referrals? Learn more 1.

Drivers/motivators 64

Drivers/motivators Quota Territory E-commerce 64

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices. Limited-time offers and exclusive deals play on this principle, creating a sense of urgency.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Search Engine Land

JULY 17, 2024

Follow these tips on personalization to significantly impact your brand’s success, enhance your customer relationships and increase revenue. The Impact of Personalized Offers Financial incentives, while still effective, are not the sole drivers of consumer engagement.

E-commerce 73

E-commerce Drivers/motivators Networking Technology 73

Anthony Cole Training

JUNE 7, 2024

Client retention as well as new customer acquisition are the focus. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank. In fact, according to BAI Banking Outlook: 2024 Trends, “the No.

Growth 314

Growth Customers Presentation Clients 314

Partners in Excellence

JUNE 19, 2025

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

Customers 62

Customers Manufacturing Up-sell Conversion 62

Martech

DECEMBER 19, 2024

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

SaaStr

MARCH 13, 2025

SEO is under stress today from GenAI and changes at Google, but is still the second-highest driver of pipeline after events. The top events in every industry are where many top customers are. Now having said all that, in the end, most customers come at least in part from word-of-mouth. That’s it. If you adapt.

Pipeline 114

Pipeline Drivers/motivators B2B Growth 114

Heinz Marketing

MAY 15, 2025

In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when building their Ideal Customer Profile (ICP), developing buyer personas, and mapping the buying committee. Ideal Customer Profiles (ICP) What is an Ideal Customer Profile (ICP)? How do you create an ICP? How do you create an ICP?

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. There are two business drivers for taking a product-led approach to sales and marketing. In response, vendors have several strategies to get the product in front of prospects. Sales teams are expensive.

B2B 126

B2B Non-Profits CTR Click Through Rate 126

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Iannarino

APRIL 28, 2023

Sales teams are consistently some of the strongest drivers of revenue growth , customer retention, business growth, and even brand reputation. Sales is the lifeblood of any organization. Without a strong sales team , it doesn’t matter how great your company’s product or service is.

Drivers/motivators 268

Drivers/motivators Growth Sales Service 268

RingDNA

MAY 8, 2025

What follows is a curated set of 25 motivational sales quotes, insights that cut through the noise and speak to what drives revenue. These 25 quotes are more than motivational soundbites. Director of Revenue, New Breed “Early in my career, I had docs for everything—discovery questions, demo prep, frameworks. It has to be outside-in.

Drivers/motivators 62

Drivers/motivators Cold Call Sales Up-sell 62

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Drivers/motivators 141

Drivers/motivators B2B Start-ups Trust 141

Martech

JULY 11, 2024

Unless you understand a buyer’s personality, which would give you real insight into their behaviors and motivations, and you can observe this over time, you can not assume that they are “actively searching” for what you are offering because they have “purchase intent.” This is simply not true; it’s an assumption.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

SaaStr

APRIL 2, 2025

Today it’s at: $800m ARR Growing 22% 20% Free Cash Flow Margins Modest re-acceleration in revenue growth and new customer count — but not NRR Roots are SMB, but 60% of ARR comes from mid-market and enterprise today And a $4B market cap, so 5x ARR Freshworks is getting a bit of a second wind, which is great to see!

Drivers/motivators 100

Drivers/motivators Contract B2B Growth 100

Martech

DECEMBER 2, 2024

Dig deeper: How to use AI to discover the causes behind customer actions From guessing to knowing Predictive analytics shows you the tree. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Causal AI shows you how to climb it.

GTM 125

GTM Drivers/motivators Pipeline B2B 125

Sales Gravy

OCTOBER 10, 2024

She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Finding ways to uplift oneself, such as connecting with friends or engaging in enjoyable activities, can help restore motivation.

Gaming 95

Gaming Cold Call Hospitality Commission 95

Salesforce

JUNE 11, 2025

So, how do you figure out who your ideal customers are? When you define your target market, you know where to find your ideal customers and how to speak their language. Higher customer retention and brand loyalty Attracting customers is one thing. The truth is, not everyone wants or needs what you offer, and that’s okay.

Customers 86

Customers CRM A/B testing Pitch 86