Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. Dig deeper: What do C-level execs think of their GTM strategies? Reality looks different.

Finance 115

Finance SQL Campaign GTM 115

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 138

SQL GTM B2B Pipeline 138

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? ”[ 1 ].

GTM 73

GTM Assembly Line Manufacturing SQL 73

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Growth 100

Growth GTM SQL Strategic partnership 100

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 121

GTM Pipeline SQL UX 121

Heinz Marketing

SEPTEMBER 3, 2020

This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. It is not an MQL goal or an SQL goal. It’s an in-depth plan that details what you need to achieve at each stage of the marketing, sales, and customer success cycle. No Cold Calls.

GTM 115

GTM SQL Pipeline Campaign 115

SaaStr

JULY 15, 2024

The product, the customers, and the GTM were completely different. Customers never logged into the backend application. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. The customers stay the same, so you’re pivoting around what’s working.

GTM 100

GTM SQL Hospitality Healthcare 100

Martech

JUNE 4, 2024

He analyzed data from across HockeyStack’s customer base and published a report that, in his mind, delivers the final verdict on the demand gen vs. lead gen discussion. It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And all of these customers are B2B SaaS companies.

SQL 122

SQL Lead generation Education Pipeline 122

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. The biggest thing OpenAI is working on is customization.

GTM 123

GTM SQL X-functional Engineering 123

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. An emerging need to support multiple GTM plans across segments and regions. Customer experience becoming a critical revenue driver.

Finance 114

Finance Cross-sell SQL GTM 114

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. Segment customers into groups based on their behavior with RFM (Reach, Frequency, Monetary) modeling. Using python, your can create any cohort you want and get insights into what drives customers back to your product. Replace manual Excel work. Automate repetitive tasks.

SQL 117

SQL GTM Campaign Start-ups 117

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. You've underinvested in customer experience.

SQL 85

SQL GTM Pipeline Technology 85

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. That turns them into an SAL.

Prospecting 62

Prospecting SQL GTM X-functional 62

SaaStr

SEPTEMBER 25, 2024

In PLG, that usually means you have visitors at the top, signups or a trial, and conversions to a paid customer. The funnel looks slightly different in more Enterprise businesses, with MQLs at the top, SQLs farther down, and new customers. If your overall retention isn’t great, zoom in on the best-performing customer segment.

Pitch 73

Pitch Pipeline SQL GTM 73

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

InsightSquared

AUGUST 24, 2018

At Winning By Design , we start by defining and outlining the customer journey and what the key metrics of measurement are. The best way to model and measure your business is by aligning to key stages in the process mapped against the customer journey. Although this does have an impact, how big of an impact does it really make?

SQL 54

SQL Contract Growth GTM 54

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Accounts Receivable refers to the amount of money yet to be collected from your customers who purchased a product or subscribed to a service.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

MAY 26, 2021

Any customer-facing rep who’s worked at a midsize or enterprise company is familiar with sales operations. In any sales organization, a sales rep has the primary relationship and responsibility to their customers. These teams focus on converting leads into customers by tailoring their pitches to address prospects’ specific needs.

Territory 71

Territory Objectives and Key Results Finance Cross-sell 71

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Default or custom reports in Google Analytics do the job. In Google Analytics, there’s no way to add a custom dimension to a specific date range. Do more and more people use Feature X?

Gaming 85

Gaming Sports SQL X-functional 85

Highspot

SEPTEMBER 10, 2024

This requires true partnership across Sales, Marketing, Enablement, and Revenue Operations – a vital cross-GTM collaboration we’ll explore below. Evaluate if they fit your ideal customer profile and identify ways to advance them through the customer journey.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

SaaStr

MAY 10, 2019

How does Jason believe SaaS companies can use a “swarming” effect to create the best buyer experience for their customer? How should North Star’s be segregated between GTM teams and biz ops teams? Why is alignment actually a negative for the customer experience? What does this involve? What does Jason view as vanity metrics?

X-functional 56

X-functional SQL Pipeline Go To Market 56

SalesHandy

OCTOBER 28, 2022

For example, Leads that are ready to make a purchase i.e. Sales Qualified Lead (SQL) The survival of your business is dependent upon getting 300 leads each quarter. The beauty of outbound lead gen is that you are able to pick and choose your ideal customers, and then decide to reach out directly to them. You need leads now!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

FEBRUARY 7, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Heres how Peter creates content for a post: Use SQL to get a clean data set.

GTM 86

GTM Finance Real Estate SQL 86