Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. No technology is a silver bullet. If your GTM motion is not working today, it’s certainly not going to work with AI. Let’s get into it.

GTM 107

GTM Finance Technology Technology 107

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 117

GTM Go To Market B2C B2B 117

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. It involves leveraging conversational tools like chatbots, messaging apps and live chat to interact with prospects and customers.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04)

GTM 98

GTM Growth B2B Pipeline 98

Sales Hacker

MARCH 12, 2024

He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT). It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. The post GTM 85: A $2.6 Austin’s F1 track.

GTM 112

GTM Growth Strategic partnership Pipeline 112

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker. Scott Barker: For sure.

GTM 98

GTM Sell Customers Cold Call 98

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. How Common Room unifies siloed data to enable a 360-degree view of the customer.

GTM 99

GTM Customers Go To Market CRM 99

SaaStr

AUGUST 17, 2024

Customer-facing sales is a critical area of SaaS that drives growth and revenue retention. Pia Heilmann, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market. Even churned customers are a valuable data source. Sales has changed massively over the last decade.

GTM 125

GTM Customers Sales Technology 125

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. Strategies for pricing new products and cross-selling within an existing customer base.

GTM 114

GTM Engineering Growth Cross-sell 114

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Bad customer experiences cost U.S.

B2B 121

B2B GTM Customers Cross-sell 121

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. Referenced: The Happy Customer Festival on June 4, 2024. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. It’s flexible, scalable ABM built for you.

GTM 107

GTM Go To Market B2B Networking 107

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Strategies for turning around challenging customer relationships, with a case study on closing SpaceX and growing it from 0 to 10M ARR. 33:37) The role of genuine care in building trust with customers. (39:56) valuation).

GTM 100

GTM Networking Process B2B 100

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 130

Growth GTM B2B Strategize 130

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. We’re seeing similar early signals today with crazy valuations and iterative technologies, and embedding AI into workflows today isn’t disruption. You will have no customers. The early adopters didn’t win either. Those companies are gone.

GTM 122

GTM Technology Technology Up-sell 122

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 109

B2B Cross-sell Customers GTM 109

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. The secret to aligning GTM & finance teams. Prakash Raina.

Finance 98

Finance GTM Government Territory 98

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective. Do we need to create new processes? -

GTM 88

GTM Construction Go To Market CRM 88

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B 121

B2B Customers GTM Pipeline 121

Partners in Excellence

AUGUST 6, 2024

We have long been consumed with efficiency in our GTM efforts. We spend billions in providing tools and technologies to increase the efficiency. We have tools that help us in preparing for calls/meetings with prospects and customers. But our adoption of these principles into our GTM efforts have completely lost this.

GTM 139

GTM Quota Technique Pipeline 139

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 105

GTM Cold Call Strategic partnership Follow-up 105

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. This shift becomes evident in how marketing implements its measurement program.

GTM 98

GTM Product Strategize Drivers/motivators 98

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 87

GTM Engineering Electricity X-functional 87

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 108

GTM Intrinsic Customers Contract 108

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM 106

GTM Product Cross-sell Profit margin 106

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 125

Growth GTM Product Consult 125

Partners in Excellence

AUGUST 21, 2024

We leverage data to better target our customers and analyze their engagement with us. We leverage tools, technologies, AI to improve our abilities to achieve our goals. We seek to architect and engineer everything we do in our GTM strategies to eliminate uncertainty. And they are resisting our “shoehorning.”

GTM 138

GTM Growth Technology Technology 138

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. Your stack, then, is your unique combination of marketing technology. Confusing GTM and Segment.

GTM 124

GTM X-functional CRM Technology 124

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. GTM is not the only tag management tool available, but it is the most accessible.

GTM 140

GTM Follow-up Start-ups Campaign 140

Partners in Excellence

AUGUST 8, 2024

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” “Can we the downstream experience of our customers?” Somehow, this concept seems to be lost in so much of business today, in so many of our GTM strategies.

Assembly Line 139

Assembly Line GTM Manufacturing Engineering 139

Sales Hacker

JUNE 14, 2021

They focus on their ideal customer profile. For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. Distribution, service performance, customers, and ongoing revenue. Even though revenue derived from existing customers account for 70.1%

GTM 93

GTM E-commerce B2B Profit margin 93

Highspot

AUGUST 13, 2024

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. In the GTM world, it’s the silos that kill successful execution. Did you know?

GTM 105

GTM Sales Pipeline Quota 105

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 119

GTM B2B Strategic planning Drivers/motivators 119

Partners in Excellence

MAY 15, 2024

Despite all the investments made in tools, technology, training; despite our leveraging all the fashions and miracle cures we see in social media; despite the relentless focus on activities, volume, and velocity; despite the attitude, until recently, “grow regardless of cost,” the majority of organizations are failing at this.

GTM 139

GTM Quota Technology Technology 139

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 104

GTM X-functional Pipeline Construction 104