Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos.

Healthcare 107

Healthcare Retail Technology Technology 107

Heinz Marketing

FEBRUARY 15, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector.

Healthcare 110

Healthcare Hospitality Appointment B2B 110

Martech

OCTOBER 12, 2021

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Snapshot: Customer Data Platforms. That’s why customer data platforms , or CDPs, have become more prevalent than ever.

Healthcare 110

Healthcare Retail Represent Meeting 110

Search Engine Land

SEPTEMBER 12, 2024

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. What’s next: Confidential matching is now the default for Customer Match in Google Ads. Why we care.

Launch 90

Launch Healthcare Finance Technology 90

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 105

Healthcare B2B Technology Technology 105

Martech

DECEMBER 2, 2024

AI is not the solution itself; it’s a powerful technology that enables solutions. This is estimated to cost healthcare systems $100 to $300 billion annually. Walmart and Pactum: Automate supplier negotiations Walmart deployed a chatbot powered by Pactum’s AI technology to negotiate with human suppliers.

Healthcare 125

Healthcare Negotiate Strategic partnership Strategize 125

SaaStr

JULY 11, 2025

This isn’t beta technology—it’s battle-tested infrastructure that scales under real enterprise workloads. E-commerce: Advanced Customer Support Automate customer support, order management, and FAQs with an AI agent designed for Shopify stores that connects to your storefront in real time.

E-commerce 107

E-commerce Healthcare Price Technology 107

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Trust 105

Trust Service Customers Appointment 105

Veloxy

JULY 23, 2024

Predictive sales analytics takes into account various data points, including: Historical sales data Sales growth Customer behavior patterns Market trends Sales interactions Economic conditions By integrating this information, Predictive Sales AI can provide a detailed forecast. It helps provide a more comprehensive view of customer behavior.

Technology 130

Technology Technology Sales Healthcare 130

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 105

Healthcare Clients Start-ups Consult 105

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

Healthcare 98

Healthcare Appointment Transportation Contact 98

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. It’s a reimagining of how machines can augment a worker’s potential.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Salesforce

AUGUST 24, 2021

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Read The Customer Experience in Health Care report.

Healthcare 98

Healthcare Hospitality Appointment Technology 98

Search Engine Land

AUGUST 30, 2024

Enhanced customer experience AI-driven chatbots and virtual assistants provide instant, personalized responses to customer inquiries, improving overall customer satisfaction and engagement. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading.

Transportation 98

Transportation Education Angle Healthcare 98

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health. What drives trust in healthcare?

Healthcare 98

Healthcare Trust Pharmaceutical Service 98

Salesforce

FEBRUARY 20, 2025

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement.

GTM 83

GTM Customers Construction X-functional 83

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Salesforce allows us to provide better customer service interactions in a more cohesive way and predict how we should engage next. Step 5: Empower providers. Stream the webinar.

Healthcare 98

Healthcare Contract Networking Negotiate 98

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. More technology.

Trust 125

Trust Customers Healthcare Teamwork 125

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 118

Customers B2C Healthcare Retail 118

Hubspot

JULY 30, 2024

Be clear and concise about what you want your customers to do next. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Use technology to simplify the process. Calls-to-action shouldn’t be up to interpretation.

Closing 85

Closing Quota Healthcare Tradeshows 85

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. This not only boosts ROI but also justifies the initial investment in technology.

Retail 74

Retail Healthcare Strategize Campaign 74

Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6

Government 96

Government Technology Technology Healthcare 96

Tibor Shanto

DECEMBER 6, 2021

His executive leadership, sales, and technology experience includes 17 years in Fortune 500 companies, and more than 20 years in middle market, small, and early stage firms. . Rick consults with executives, investors and boards of B2B technology, SaaS and technology enabled firms, as well as financial and professional services companies.

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Heinz Marketing

AUGUST 21, 2024

B2B companies are adopting AI to transform everything from supply chain management to customer relations. Navigating Regulatory Compliance As AI technology advances, the regulatory landscape governing its use becomes more complex. However, with great power comes great responsibility.

B2B 69

B2B Legal Government Healthcare 69

Salesforce

OCTOBER 29, 2024

You can see glimpses of who your customer is, but you’re missing the bigger picture. According to our “State of Marketing” report, only 31% of marketers are fully satisfied with their ability to unify customer data sources, and only 32% are completely satisfied with how they use customer data to create relevant experiences.

Customers 72

Customers Retail CRM Healthcare 72

Martech

JUNE 10, 2025

Every jump forward in technology changes the consumer journey — sometimes in subtle ways, other times more dramatically. The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers.

Healthcare 86

Healthcare Government Finance Trust 86

Salesforce

MAY 15, 2025

From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Enabling organizations to leverage powerful new technologies safely and responsibly is fundamental to our mission. At Salesforce, trust has been our #1 value for over 25 years.

Government 97

Government Trust Negotiate Healthcare 97

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. I am trained with MarTech content.

Healthcare 66

Healthcare A/B testing Appointment Campaign 66

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Trust 129

Trust Customers Healthcare Service 129

Salesforce

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. It’s like having a customer service rep who’s always available!

Real Estate 105

Real Estate CRM Hospitality Retail 105

SaaStr

JUNE 14, 2025

Despite having spent almost no direct dollars on marketing, they reached 360,000 paying customers at an average ACV of $276—compared to enterprise darlings like Wiz who hit $100M with 260 customers at $384K each. Quality Beats Quantity – The leaders fight fiercely for technological supremacy.

Growth 89

Growth Healthcare Drivers/motivators Manufacturing 89

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customers 137

Customers Healthcare Campaign B2C 137

SaaStr

JULY 5, 2025

Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market. Deep Customer Relationships : With customers paying “$20+ million a year,” vertical specialization enables enterprise partnerships horizontal players can’t penetrate 4.

E-commerce 94

E-commerce Price Pharmaceutical CRM 94

Salesforce

FEBRUARY 13, 2025

But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. According to Salesforce’s 9th State of Marketing report , only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. Its a must.

SQL 115

SQL Healthcare Growth CRM 115

Salesforce

DECEMBER 17, 2024

If you could create your ideal customer in a lab, who would they be? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. What you’ll learn: What is an ideal customer profile (ICP)?

Prospecting 52

Prospecting Customers Territory E-commerce 52

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Government 125

Government Customers Healthcare Promote 125