Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

SaaStr

DECEMBER 19, 2024

Find a segment of your customer base that is still doing really, really well. Best case, your happy customers buy more from you. Raising prices may or may not work for you. And perhaps most important, move on from mediocre customer success folks. You need the team sharp to retain your customers in 2025.

E-commerce 112

E-commerce Healthcare Promote Launch 112

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brands that prove their worth inspire customers to trust them even more. Trust grows from: Successful project delivery.

Trust 95

Trust Campaign Price Strategize 95

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. But here’s the catch – you need to own your infrastructure to make this work.

Meeting 95

Meeting Price Strategize Growth 95

Martech

DECEMBER 19, 2024

Final prompt template Please analyze the following market segments for [Company Name], considering: Business Context: Current offerings: [List from website] Target segments: [List from website] Company objectives: [Specify] Core competencies: [Specify] Available resources: [Specify financials, team size, capabilities] Evaluation Criteria: Market metrics (..)

Profit margin 120

Profit margin Clients Growth Technique 120

SaaStr

JUNE 9, 2025

The Numbers Don’t Lie: We’re in a Different Market Let’s start with the headline grabber: Circle’s 247% gain from IPO price to current trading levels. The company that filed at $24-26 per share and priced at $31 is now trading at levels that would make even the most seasoned growth investor do a double-take.

B2B 73

B2B Price Growth Strategize 73

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 85

Price Gambling Retail Up-sell 85

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. A hard economy makes for fickle customers. Their share of this spending is now at 21.6%, well ahead of 2019 levels.

Customers 109

Customers Price Market share Launch 109

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. ” Rejecting guard rails to protect customers. Raising prices for consumers. Why we care.

Price 102

Price Commission Retail User Experience 102

SaaStr

JUNE 7, 2025

Even more telling: OpenAI, despite maintaining market leadership at 33.9%, has actually seemingly lost some ground from its peak share levels. But it’s just one data point, albeit across many Ramp customers. Price pressure is coming. Feature wars are just beginning.

Growth 112

Growth Represent Government Pipeline 112

Hubspot

OCTOBER 6, 2020

Software as a Service, or SaaS, is a type of software hosted online and distributed to customers with a subscription model. So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important. What is SaaS Pricing? Cost-Based Pricing.

Price 88

Price Product Objectives and Key Results Promote 88

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. A higher GPM indicates that your company is effectively managing its production costs and pricing strategies, allowing it to retain a larger portion of its revenue as profit. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Salesforce

MARCH 13, 2025

How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

MAY 29, 2025

According to a 2024 Gainsight report , 73% of churned customers said they never saw value early enough to justify their investment. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes. Most importantly, value is defined by the customer, not by you. The metric?

Price 85

Price B2C Manufacturing Negotiate 85

SaaStr

MAY 23, 2025

They shipped paywalls, experiments, targeting, customer centers, and integrations with every major analytics and attribution platform. Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones.

Launch 112

Launch Represent Niche B2B 112

Hubspot

NOVEMBER 3, 2021

Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Russel have a more direct take: .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Price 77

Price Sports Sell Product 77

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers. Do you have a genuinely great team?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. What is our proof?

Education 164

Education Negotiate Market share Growth 164

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

OCTOBER 7, 2021

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers. Then we ship it to customers way before it’s ready. Your marketing strategy should be focused on building brand awareness. They also include a countdown clock.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Not some tiny startup that might take years to get to material revenue or market share. With Twilio then seemingly priced to perfection, and with investors expecting huge growth rates … they bought the biggest thing in email API they could afford, not the smallest.

Growth 136

Growth Price Market share Meeting 136

Salesforce

DECEMBER 23, 2024

While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. These businesses offer a variety of products from different brands that can be purchased and shipped directly to customers. They simply speak to different audiences.

B2C 98

B2C Government Manufacturing Retail 98

PandaDoc

MAY 12, 2025

When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale. In a perfectly competitive market model, every seller offers the same product, and no single seller can influence price.

Price 52

Price Manufacturing Cross-sell Up-sell 52

SaaStr

JANUARY 1, 2024

But net net, the average public SaaS compay has 35,000 customers. So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS.

Product 138

Product Cross-sell CRM Growth 138

Salesforce

APRIL 29, 2025

What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Benefits of market penetration Challenges of market penetration How to calculate market penetration Market penetration strategies What is market penetration?

CRM 59

CRM Legal Promote Up-sell 59

SaaStr

APRIL 10, 2024

Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. 18,000,000 Paying Customers (!), HubSpot has 200,000 paying customers. But it’s just about saturated the market. Billion in ARR. It wants efficient growth.

Drivers/motivators 120

Drivers/motivators Price Contract Growth 120

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 127

Market share Price Up-sell Sell 127

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. A freemium version can work well if you want to gain market share quickly.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Search Engine Land

JULY 24, 2024

Auction insights : Compare your performance against competitors to see if you’re losing market share. Issues with the market Market conditions can significantly impact your PPC performance. GA4 funnel reports : Analyze the steps in which potential customers are leaving your store.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. Could our pricing strategy be a barrier to sales?

Price 122

Price Strategic planning Referrals Sales 122