Martech

SEPTEMBER 20, 2024

This results in what I would call “random acts of AI.” To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? Examine each process and redesign it for optimal efficiency. Where are the bottlenecks?

Profit margin 132

Profit margin Objectives and Key Results Strategize Legal 132

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. What does this mean in practice?

GTM 127

GTM Go To Market B2C Objectives and Key Results 127

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Process performance measures. Customer interaction data 2. Time tracking.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Partners in Excellence

APRIL 16, 2025

He continues to prospect and find new opportunities–but he doesn’t take those opportunities further, he doesn’t spend the time he needs to qualify and move those through the buying process to closure–and his responsibility is full cycle sales. She has a high win rate, great sales results.

Objection handling 121

Objection handling Objectives and Key Results High impact Prospecting 121

Martech

AUGUST 8, 2024

This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner.

E-commerce 125

E-commerce Objectives and Key Results Hospitality Strategic planning 125

Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

Drivers/motivators 135

Drivers/motivators Growth Objectives and Key Results Strategize 135

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 135

Objectives and Key Results Retail Finance Launch 135

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Competitors who move faster can capture market share and secure customers you could have had. Fostering a culture that values prompt and decisive action is key.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully. A lot of times, people try to get buy-in by promising unrealistic results.

Objectives and Key Results 123

Objectives and Key Results Trust Technology Technology 123

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Streamline your implementation to focus on what matters most to your sales process.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Deliver in-app customer support with mobile chat SDK. Highlight key data instantly with conditional formatting in reports.

Objectives and Key Results 122

Objectives and Key Results CRM Contact Pipeline 122

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

Process 244

Process Objectives and Key Results Sales Up-sell 244

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Even if you were simply trying to create a demo, you had to buy a custom domain. Then, when you’re ready to go live, you configure the CDN and custom domain.

Objectives and Key Results 118

Objectives and Key Results User Experience CRM Networking 118

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 119

Objectives and Key Results Territory Click Through Rate CRM 119

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Here’s what we’ll cover in this guide: What is GEO? How GEO differs from SEO.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. Processing.

Engineering 117

Engineering Objectives and Key Results User Experience Trust 117

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Objectives and Key Results 127

Objectives and Key Results Strategize Technology Technology 127

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. When negotiating, remember: You’re not just another customer; you’re a partner.

Negotiate 120

Negotiate Objectives and Key Results Technology Technology 120

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Objectives and Key Results 129

Objectives and Key Results Technology Technology High impact 129

Martech

NOVEMBER 1, 2024

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

Objectives and Key Results 125

Objectives and Key Results Click Through Rate High impact Drivers/motivators 125

Search Engine Land

JULY 11, 2024

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. With that in mind, ask yourself: Are you looking to uncover customer pain points or preferences? Be sure to consider the results through the lens of your objectives.

Objectives and Key Results 112

Objectives and Key Results Promote Trust Presentation 112

Martech

APRIL 30, 2025

As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Processing. Here are five key things to do when engaging with B2B data enrichment and hygiene providers. Details about their validation process. Email: Business email address Sign me up!

B2B 109

B2B Objectives and Key Results Territory Negotiate 109

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. Siloed operations and fragmented approaches to customer growth. Most organizations today operate with marketing chasing MQLs, sales pursuing new logos and customer success focusing solely on retention.

Objectives and Key Results 120

Objectives and Key Results GTM B2B Growth 120

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Objectives and Key Results 137

Objectives and Key Results Government Trust Technology 137

PandaDoc

JUNE 2, 2025

They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light. How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. Processing.

Meeting 137

Meeting Objectives and Key Results Sports Follow-up 137

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. So how can you convert more potential customers into leads? How to create a sales prospecting process that works? Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This is its key strength: effectiveness. Purpose-built.

B2B 129

B2B Objectives and Key Results Legal Territory 129

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? This is crucial for understanding customer preferences and improving engagement.

Objectives and Key Results 124

Objectives and Key Results Customer Relationship Management Technology Technology 124

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Processing. This step shapes many of the strategies and tactics you’ll implement.

Objectives and Key Results 119

Objectives and Key Results Strategize B2C CRM 119

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Partners in Excellence

FEBRUARY 13, 2025

Over years, he showed increasing frustration in buying teams, resulting in regret. The primary observations had been frustration over the buying process, less with solution selection. In Hank’s latest research he reports that buyers are getting better in navigating their buying process. Buyers are getting better.

Objectives and Key Results 89

Objectives and Key Results Objection handling Meeting Process 89

Martech

OCTOBER 29, 2024

Biological evolution uses essentially the same process to deliver its inventive abundance, and biomimicry is increasingly a source of inspiration for designers. Here is the creative process in a nutshell. Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected.

Objectives and Key Results 128

Objectives and Key Results X-functional A/B testing Campaign 128

SaaStr

JANUARY 8, 2025

Naturally, their first customer was DoorDash and the quickly captured 95% of the gig economy market in their early days. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. ” Lindsay shared.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. Stick around?

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213