Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. But Sandstone has to market it to the right customers, at the right time, and in the right way. Now Sandstone is ready to reach out to its targeted customers. What kind of pitch for Sandstone’s new products works best?

Real Estate

Highspot

MAY 15, 2025

The best pitch decks follow a story arc that connects the problem to your solution with clear proof and a strong CTA. You’ve practiced your pitch, you know the customer’s pain points, and the value you can offer. Many sales teams build a sales pitch deck once and never touch it again. The pitch is the act.

Pitch

Sales Gravy

APRIL 10, 2025

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Youre hoping your sequence will nurture your prospect into buying without you having to actually sell. Follow-up calls. Most reps send five emails and give up.

Closing

Hubspot

JULY 23, 2025

Since then, I’ve built customer journeys that do work. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. Here’s what it really takes to build a customer journey sales funnel that works — not just in theory, but in the trenches. That creates inconsistency.

SQL

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Customers don’t want to talk to us, because we don’t talk to them about what they care about. Our focus is purely on the numbers.

Gaming

ClickFunnels

JULY 24, 2025

Because when you set your business funnel up the right way, a single one can branch into several ways to make money. Re-Engage Past Buyers With Automated Follow-Ups 7. It’s a guided experience that moves your prospect from cold lead to loyal customer through a series of steps. You’re not just selling a product.

E-commerce

Sales Gravy

FEBRUARY 18, 2025

Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends.

Consult

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM

ClickFunnels

JUNE 19, 2025

If your Customer Acquisition Cost, or CAC, is creeping up, it’s time to get serious about optimizing your sales funnel. You’ve got two choices: (1) keep spending more, hoping your customers stick around long enough to make it worthwhile, or (2) get craftier about how you attract and convert leads in the first place.

Conversion

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM

Hubspot

OCTOBER 15, 2024

Then, during the conversation, offer customized insights that address their specific pain points and goals. This makes your conversation feel more personal and genuine, and the prospect can tell you‘re not just throwing out a pitch. Remember, it's not just about what you're selling, but who you're selling to.

Prospecting

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

Transportation

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic

Hubspot

MARCH 12, 2025

Being a salesperson today feels like trying to get someones attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling?

Sell

SaaStr

JULY 25, 2025

The CEO of a marketing platform sent me what was actually a pretty strong pitch. The timing of the pitch and value prop was perfect. Your market positioning, your customer success stories, your product claims—all of it becomes suspect. Good positioning, clear value prop, strong social proof. ” Dude.

Pitch

Sales Gravy

JUNE 19, 2025

According to SimplicityDX, customer acquisition costs have increased by 222% over the last eight years, while customer lifetime value has remained flat. It's getting harder and more expensive to find new customers, making the ones you have incredibly valuable. Yet most salespeople treat customers like one-time transactions.

Commission

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Dont let them out-research you.

Real Estate

Hubspot

AUGUST 7, 2024

I’ve consistently found that basic customizations are an effective way to impress your audience and elevate your product above the competition. Each sales demo environment should be built up around the basics: Who is the target audience, and what story are you selling to the market? Coworkers all tied up?

Closing

Salesforce

OCTOBER 22, 2024

Pioneered in the 1990s by Jack Napoli, the MEDDIC framework transforms teams into sales powerhouses by delving deep into the elements of the customer buying experience. And by the end, you’ll know more about your customer than you have before. Learn more What is the MEDDIC sales process? Let’s start with what MEDDIC means.

E-commerce

Heinz Marketing

JUNE 26, 2025

And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. Don’t Just Measure Backward: Use Forward-Looking Metrics Pipeline acceleration and customer growth depend on early indicators, not just closed-won data. Sales cycles are slower.

GTM

Sales Gravy

MAY 29, 2025

AI is everywhere: in social selling, content creation, automation, to say the least. Feed it your ideal customer profile, and you can have a filtered list of prospects before you even finish your coffee. AI can analyze thousands of LinkedIn profiles in minutes to identify prospects who match your best customers' characteristics.

Objection handling

Sales Gravy

APRIL 8, 2025

Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. Thats where consultative selling comes in, but only if you do it right. It reveals the real issues.

Consult

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” That's because their customers were CFOs and financial controllers who needed someone who spoke their language,” Wickett says. You can’t escape it. Same story.

Objectives and Key Results

Highspot

OCTOBER 29, 2024

When sales managers don’t have the bandwidth to set up personalized coaching sessions for each rep on their team, it may be time to use AI sales coaching – your always-on coaching assistant. Virtual Sales Assistants: AI virtual assistants can provide real-time feedback and coaching to salespeople during customer interactions.

Objectives and Key Results

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell

Hubspot

OCTOBER 28, 2024

This shift in focus, from selling features to solving a specific pain point, increased our engagement and conversion rates dramatically.” Leading With the Hard Sell Right Away Sandra Stoughton , Director of Marketing Operations at TruBridge , says, "A common mistake is leading with a hard sell right away.

Cold Call

SaaStr

JULY 2, 2025

Dear SaaStr: How Do I Ramp a New Sales Rep at a Seed Stage Start-Up? Here’s how you can accelerate their ramp effectively: Start with Hands-On Training Don’t throw them straight into selling. Here’s how you can accelerate their ramp effectively: Start with Hands-On Training Don’t throw them straight into selling.

Start-ups

Highspot

AUGUST 10, 2025

Key takeaways Sell sheets help go-to-market teams deliver relevant, consistent messaging to potential customers, making it easier to tell a unified product story in deal discussions and accelerate leads’ decision-making. You likely have go-to pitches, customizable scripts and templates, and a wealth of sales collateral to choose from.

Closing

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Customer support to address customer queries and ensure adoption.

Product

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients

RingDNA

APRIL 11, 2025

What it Measures: The total number of sales emails that individual reps send out each day Value: It’s important for reps to keep up a regular cadence of calls and emails with prospects. Some common call dispositions might include busy, no answer, hang-up or appointment set.

Quota

Hubspot

AUGUST 26, 2024

I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. I woke up to my alarm clock shattering that fantasy. How to Use AI for Sales Follow-Ups 1.

Follow-up

RingDNA

JUNE 15, 2025

Author Robert Louis Stevenson once stated that “everyone lives by selling something.” ” No matter the products or services you’re selling, sell them better and you’re likely to live better. When formulating an ideal sales strategy, what you are selling matters less than to whom you are selling.

B2C

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. We were winning buyers but losing customers. What is a customer’s journey? What is a customer’s journey? They aren’t.

Referrals

Hubspot

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Personalized offers that aligned with my company’s unique selling proposition (USP) tended to be the best way to wrap up my emails and generate positive campaign outcomes.

Closing

Highspot

NOVEMBER 24, 2024

54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. Formal teaching covers essential topics such as sales strategies and customer insights, while self-paced modules allow learners to access resources like tutorials and quizzes at their convenience.

Pitch

Highspot

JANUARY 23, 2025

Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. Soft skills training helps sales teams learn to work well with colleagues and customers. What is Soft Skills Training?

Objectives and Key Results