Sales Pop!

NOVEMBER 1, 2024

Here’s a breakdown of the process: Data Collection and Behavioral Analysis AI algorithms monitor multiple data points, such as: Listening history Skip rates User interactions (e.g., For sales teams, understanding how these models work provides a strategic edge.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. To avoid random acts of AI, decide which processes are most important to your content strategy. Which processes are ripe for efficiency improvements? This results in what I would call “random acts of AI.”

Profit margin 132

Profit margin Objectives and Key Results Strategize Legal 132

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Processing.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

Sales Hacker

NOVEMBER 19, 2024

As a revenue architecture expert, Phil specializes in operationalizing best practices and implementing scalable, data-driven solutions to elevate customer satisfaction throughout their buyer’s journey. 35:09) Phil’s framework for evaluating go-to-market success: People, Process, Platforms, and Performance. (38:05)

GTM 111

GTM Process Strategic planning Drivers/motivators 111

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 121

Customers A/B testing Click Through Rate Campaign 121

Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Processing. Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 129

Strategize Government Drivers/motivators Campaign 129

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. 5 Steps to Build a Strategic Sales Funnel 1. A successful sales funnel strategy accounts for customers at all stages of the buying process, including brand awareness, interest, desire, action, and loyalty.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale. Processing.

B2B 113

B2B Growth Customers Drivers/motivators 113

Martech

AUGUST 7, 2024

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

Objectives and Key Results 130

Objectives and Key Results Campaign Strategize Retail 130

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Process performance measures. Time tracking.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. Processing. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation.

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 126

Growth Entertainment Sports Strategize 126

Martech

JULY 29, 2024

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This can give marketers an advantage as they are closer to marketing processes and data collection channels. This understanding is less technical and more business-related (i.e.,

Technology 125

Technology Technology Strategize Lead generation 125

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Identify these patterns.

Sell 73

Sell Customers Contract Construction 73

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). If there is an overlap, does it hinder processes (e.g.

Strategize 122

Strategize Technology Technology Growth 122

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 132

Strategize User Experience High impact Construction 132

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customers 120

Customers Appointment Education Consult 120

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience.

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Campaign Strategic planning Strategize Sales 121

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 135

Drivers/motivators Growth Objectives and Key Results Strategize 135

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 137

A/B testing Strategic planning Campaign Strategize 137

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

ClickFunnels

MAY 8, 2025

You need a plan for turning visitors into loyal customers. Refines the Sales Process 5. A sales funnel is the journey that takes a potential customer from discovering your brand to making a purchase (and beyond). By the time they reach the final step, they’ve become a paying customer. At the start, they don’t know you.

E-commerce 130

E-commerce Strategize Retail Trust 130

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 128

Finance Non-Profits Click Through Rate Strategize 128

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 138

Growth GTM B2B Strategize 138

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Processing. These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4%

Strategic partnership 115

Strategic partnership Strategize Finance B2B 115

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements. Processing.

Objectives and Key Results 127

Objectives and Key Results Strategize Technology Technology 127

Martech

SEPTEMBER 11, 2024

Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process. The same can be said for buyers and customers. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! Processing.

B2B 137

B2B Campaign Represent Presentation 137

PandaDoc

JUNE 2, 2025

They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light. How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Processing. Email: Business email address Sign me up!

Customers 118

Customers B2C Drivers/motivators Territory 118

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. OpenAI has Custom GPTs Anthropics Claude has projects.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 123

Non-Profits Real Estate Launch Campaign 123

Martech

JULY 18, 2024

What’s playing into the marketing decision fatigue Information overload Marketers today face an overwhelming amount of data and choices from various channels, tools and platforms, with a million “X vs. Y” articles for everything from your CMS to customer success. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked.

Non-Profits 126

Non-Profits Consult Strategic planning Strategize 126

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Processing. MOps teams are likewise freed from many repetitive tasks, as processes now take much less time due to automation. Email: Business email address Sign me up!

Government 91

Government Strategize Technology Technology 91

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 120

Technology Technology Strategize Niche 120