Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. 1 Cold Email.

Product 222

Product Sell Promote Launch 222

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 103

Pitch Product Electricity Healthcare 103

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. As we spoke, it struck me how we revel in these questions.

Customers 118

Customers Up-sell B2B Trust 118

ClickFunnels

JUNE 28, 2021

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. You also need to know how to sell that product effectively. 1 Clearly Define Your Dream Customers. You can’t be effective at selling if you don’t know exactly who are you selling to.

Technique 148

Technique Product Sell Pitch 148

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Customers 118

Customers Hospitality Technology Technology 118

SaaStr

MARCH 5, 2024

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? If your product is like Salesforce, but 5x more important, and that is clear to customers — then yes, you probably can charge 5x as much as Salesforce, or at least as much ? Once you figure out how to really sell. At least annually.

Price 83

Price Product Up-sell Sell 83

SaaStr

OCTOBER 26, 2020

If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” Where it gets murkier is when one sale is tied to … buying their product back. The ask from the customer, the prospect, is to buy their product as well.

Product 110

Product Customers Commission Legal 110

SaaStr

FEBRUARY 1, 2024

Sales execs can screw up so many things and still close a lot if they just get 1 thing right If they just are a true subject matter expert in the product they sell Yet so many aren't — Jason ✨Be Kind✨ Lemkin  ?? My co-founder who was our product guru was supposed to join me. He was the product guy, after all.

Product 95

Product Engineering B2B Pitch 95

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers.

Customers 101

Customers GTM Trust Up-sell 101

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. The post GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin appeared first on GTMnow.

GTM 90

GTM Customers Contract Go To Market 90

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 102

Customers Contract Consult Electrical Engineering 102

Partners in Excellence

DECEMBER 21, 2023

As our conversations often go, we were talking about the state of selling and how we improve. The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful? The core issue is our customers are struggling. You already know that.

Customers 112

Customers Quota Up-sell Conversion 112

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Product 96

Product Customers Launch Campaign 96

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Allows for historical data analysis, letting you backfill data across countries or categories for up to two years.

Retail 93

Retail Product Non-Profits Profit margin 93

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 101

Customers User Experience Referrals B2B 101

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

Product 75

Product Sell Education Launch 75

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 99

Launch Product GTM Technology 99

SaaStr

MAY 4, 2022

Roughly — very roughly — you want to be multiproduct in SaaS by the time you have 10,000 customers. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? A new product is often the answer. #1.

Product 103

Product Growth Up-sell Represent 103

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. Veeva sells eight figure deals to a very small number of very sophisticated customers, while Twilio has a huge long tail and starts at $0.0085 a minute. It’s not just building the 1.0,

Product 141

Product Drivers/motivators CRM Launch 141

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 95

Product GTM Cross-sell Commission 95

Partners in Excellence

NOVEMBER 16, 2021

We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Usually this focuses on identifying their needs for solutions we sell, understanding how much they know about our products and the competition. Again, the activities focus on a product/solution selection.

Process 122

Process Customers Manufacturing Sales 122

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 115

Customers Cold Call Territory Launch 115

Salesforce

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. What you’ll learn: What are customer service metrics? Why are customer service metrics important?

Service 52

Service Customers Objectives and Key Results CRM 52

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

Product 87

Product Launch Follow-up Start-ups 87

Partners in Excellence

JUNE 14, 2023

Answer this question, you have 90 seconds: What does your customer care about? For extra credit points, write down why) Tick…… Tick… Tick… Time’s up, put down your pens, fingers off the keyboard. For extra credit points, write down why) Tick… Tick… Tick… Time’s up, pens down!

Customers 92

Customers Promote Up-sell Sell 92

Partners in Excellence

JANUARY 13, 2021

We set ourselves up for failure, we set our customers up for failure when we focus on the price–even the costs of our products and services. Sadly, most selling and much buying focuses on the wrong thing, “What’s the price?” We lose, our customers lose!

Product 70

Product Customers Price Up-sell 70

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 106

Go To Market Growth GTM Product 106

Partners in Excellence

DECEMBER 1, 2021

We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Usually this focuses on identifying their needs for solutions we sell, understanding how much they know about our products and the competition. Again, the activities focus on a product/solution selection.

Process 118

Process Customers Manufacturing Pipeline 118

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic.

Growth 112

Growth Product Intrinsic Referrals 112

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customers 97

Customers Sports Pipeline Promote 97

Partners in Excellence

AUGUST 18, 2021

Probably one of the weakest areas of buying and selling I see is “qualifying.” ” BANT is the grandfather of all of these, but others have come up with their own alphabet soup pushing their approaches. Condition 1: The customer/opportunity is dead center in our Ideal Customer Profile.

Customers 165

Customers Manufacturing B2C Technology 165

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. I say, you just gotta know the product. A true product savant?

Product 93

Product Objection handling Sales Up-sell 93

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Meeting 98

Meeting Customers Cold Call Territory 98

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Retail Click Through Rate Territory 96