The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Some companies go really hard,” he shares. You still have to pay the bills.

Go To Market 73

Go To Market Growth GTM X-functional 73

Partners in Excellence

AUGUST 10, 2020

We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. We look at all the benefits the customer will get, from the solution. This is really important to the customer–though sometimes they may not realize it.

Customers 96

Customers X-functional Price Presentation 96

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 117

X-functional Gaming Entertainment B2B 117

Partners in Excellence

AUGUST 7, 2023

They answer concerns I have with product capabilities, not what the solution means to me and my organization and what we are trying to achieve. They keep pitching the product and what the product does. They actually don’t hear that I have FOFU, continuing to talk about their product and it’s superiority.

X-functional 101

X-functional Pitch Price Customers 101

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Dig deeper: SEO product manager vs. SEO manager: What’s the difference? If it is a wrong link to a product page coming from the navigation, it is.

X-functional 117

X-functional Territory Launch Follow-up 117

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. Continue reading…. What is a Lead? What is Lead Generation?

Lead generation 246

Lead generation A/B testing X-functional Price 246

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ClickFunnels

JULY 22, 2021

This means that mobile ads can be a great way to reach your ideal customers and grow your business. This presents a problem if you want to use paid advertising to catch the attention of your ideal customers. Used correctly, interstitial ads can help you grow your business, but used incorrectly they might alienate potential customers.

X-functional 246

X-functional Gaming Pitch Government 246

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 119

B2B X-functional Pharmaceutical B2C 119

Jeff Shore

MAY 22, 2018

Top performers never talk about price until after there is an emotional attachment to the product. But wait – your customer just asked a legitimate question about pricing. Our prices start at X and go up to about Y, just so you have some context here. But the price will depend upon style and function. But let’s do this.

Price 113

Price Customers X-functional Presentation 113

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. In this method, all the work is completed upfront and customer feedback is gathered afterward. It enables teams to learn from customer feedback and incorporate on-the-go improvements.

X-functional 95

X-functional Objectives and Key Results Meeting Engineering 95

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. IT/engineering.

X-functional 87

X-functional Angle Government Education 87

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17.

Retail 123

Retail X-functional Launch Non-Profits 123

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. . #1 A little more here.

X-functional 140

X-functional Trust CRM Product 140

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

SaaStr

NOVEMBER 21, 2023

They want employees and customers to have the best possible experience. Back in the day, AI was “Press 1 for x. Press 2 for x. Many businesses have customers all over the world, and sometimes, they may not speak English. Leveraging AI helps you achieve scale while still serving the needs of a broad customer base.

X-functional 89

X-functional UX User Experience Gaming 89

Sales Hacker

SEPTEMBER 22, 2023

Set the right product limitations for your free account. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Focus on customer success. Remind users to upgrade at every turn. Take a more hands-on approach to inside sales.

GTM 89

GTM X-functional Inside sales User Experience 89

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Operate marketing technology products as an administrator.

X-functional 80

X-functional Objectives and Key Results Technology Technology 80

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. This also applies to newly released products.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Heinz Marketing

OCTOBER 22, 2019

It’s not easy to rationalize this level of investment so organizations focus on the technology and the efficiencies gained rather than improving the value delivered to customers. So, how do you protect and improve your organization’s customer experience through digital transformation? Keep the customer at the center.

Customers 50

Customers X-functional Technology Technology 50

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 67

X-functional Referrals Sales Follow-up 67

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. These reports are now out of beta.

A/B testing 82

A/B testing X-functional Campaign Contact 82

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Invest in back-office systems early.

X-functional 104

X-functional Clients Growth Start-ups 104

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Who will maintain this custom solution in Year 2 and Year 3?

X-functional 115

X-functional Engineering Follow-up Prospecting 115

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good. How do our customers make the decisions they do? Sports Direct uses product badge nudges in a harmful way.

X-functional 163

X-functional Drivers/motivators Retail Price 163

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Use automation tools like marketing automation software and customer relationship management (CRM) software to: centralize customer data. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Martech

MARCH 21, 2023

Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 78

X-functional Negotiate Contract Technology 78

ClickFunnels

OCTOBER 27, 2021

Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We know that using our software worked out well not only for us but also for thousands upon thousands of ClickFunnels customers. Selling your product? We have so far given out 17 of these! Total sales.

Gaming 239

Gaming Commission X-functional Sales 239

Salesforce

DECEMBER 6, 2023

You deliver on four core responsibilities: supporting users, managing data, maintaining security standards, and delivering functional analytics. Build, test, and debug in a sandbox before production Okay, admins, I left the most important tip for last. Production is where your users, customers, and integrations to other systems work.

X-functional 110

X-functional Trust Technology Technology 110

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. This is a common mistake founders make — getting a new Head of X when you get to a certain point in business, missing a sales number, the product isn’t what you want, there’s too much churn, etc.

X-functional 94

X-functional Contract Growth Quota 94

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 125

Government X-functional Angle B2B 125

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. A sales funnel is a system designed to convert: Potential customers into leads. Leads into paying customers. Paying customers into repeat customers. Bottom of the funnel: Customers. Lead to Paying Customer Conversion Rate.

Conversion 244

Conversion Sales Lead generation X-functional 244

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

CTR 130

CTR X-functional Profit margin Contract 130

SaaStr

FEBRUARY 25, 2021

The Evangelist is someone that is generally very smart and passionate about your product (already understands it in the first meeting) and is very customer-centric. The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects.

X-functional 145

X-functional Cross-sell Sales Up-sell 145