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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.

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Elevate Your Strategy with AI for Sales Prospecting

Veloxy

Let’s face it: if you’re still relying on old-school sales prospecting methods , you’re falling behind. The belief that human instinct and manual research are the best tools for finding prospects? Now, CEOs and Sales Executives need something sharper, faster, and more precise: AI for sales prospecting.

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Sales Prospecting Tactics

Anthony Cole Training

Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong?

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How customer satisfaction fuels B2B profitability

Martech

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How additional information changes customer value assessments

Martech

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Returning to your business case, what can you know about people who are potential customers of yours? How much is a random person worth to your business?

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How to un-silo your organization and be more customer-centric

Martech

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?

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How to Create Sales Email Sequences That Convert

Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic. 📆 April 3, 2025 at 9:30am PT, 12:30pm ET, 4:30pm GMT