Search Engine Land

NOVEMBER 16, 2023

This preferential treatment has supposedly enhanced Apple’s product pages, creating a more streamlined user experience, which has caused frustration amongst the company’s rivals, according to Business Insider. Why we care. Read our report on Amazon’s ‘ secret ad pricing scheme ’ for more information.

E-commerce 108

E-commerce Product Retail Drivers/motivators 108

Search Engine Land

OCTOBER 26, 2023

If other brands in your space have significantly more links, it signals a challenge, but remember, links aren't the sole driver of rankings. However, the emphasis has shifted toward delivering a great user experience, evident in Google's E-E-A-T framework: Experience, Expertise, Authoritativeness and Trustworthiness.

User Experience 119

User Experience Entertainment Sports Drivers/motivators 119

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives. Users first.

Minimum Viable Product 115

Minimum Viable Product Product User Experience Drivers/motivators 115

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Collaboration is important.

Drivers/motivators 111

Drivers/motivators Engineering Growth Up-sell 111

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. This element will help search engines understand what the image is about.

Product 125

Product Territory Niche Engineering 125

Search Engine Land

DECEMBER 15, 2022

Experience : Updates released to make user experience across all devices better. . Clearly, Google wants to reward websites that offer excellent user experiences. In other words, experience and relevancy are key to winning in search today and beyond. . Ensuring awesome omnichannel experiences for consumers.

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

Search Engine Land

NOVEMBER 6, 2023

Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Several years ago, a classifieds website considerably trimmed and simplified its category tree during a platform migration without realizing it was one of the primary drivers of organic traffic.

CTR 110

CTR UX Engineering User Experience 110

Search Engine Land

SEPTEMBER 25, 2023

This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Google, in particular, tends to favor content that embodies the principles of experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ).

Customers 125

Customers User Experience B2C Engineering 125

ConversionXL

SEPTEMBER 20, 2018

Tidal Wave 3 – Product Experience. ?. A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Tidal Wave 3 – Product Experience. ?. Tidal Wave 3 – Product Experience. ?. Dominant growth engine. What is a sales-led go-to-market strategy?

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

NOVEMBER 10, 2023

By directly asking for information to enhance user experiences, businesses can build trust and offer genuine value in exchange for data. Focus on understanding user motivations rather than generic demographics. Focus on understanding user motivations rather than generic demographics.

Customers 97

Customers User Experience Drivers/motivators Strategize 97

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. So what’s the main objective—and ideal user experience —for Google and Amazon?

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 137

Trust Price Consult Clients 137

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. Assess each page for friction, clarity, motivation (value), distraction. Seems like a shitty deal, doesn’t it? And this isn’t something new.

Conversion 124

Conversion User Experience A/B testing Launch 124

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Structured data is a standardized format for organizing and labeling page content that helps search engines understand it more effectively. What is structured data? Schema Markup Validator.

Objectives and Key Results 97

Objectives and Key Results CTR Engineering Click Through Rate 97

Search Engine Land

JULY 26, 2023

And the good news is that when SEO drives targeted traffic, that traffic can be one of the biggest revenue drivers for a website. After an in-depth analysis, we recommended improving user experience, internal linking and content quality. The post How long SEO takes to work appeared first on Search Engine Land.

User Experience 96

User Experience B2C Drivers/motivators Clients 96

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs. Image source ).

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 22, 2016

Ittner : “Businesses that do not scrupulously uncover the fundamental drivers of their units’ performance face several potential problems. Improve the User Experience. One way to measure positive change on your site, however, is to systematically improve the user experience. Usabilla’s User Experience blog.

Conversion 118

Conversion UX User Experience Government 118

SaaStr

MARCH 13, 2023

Co-founder and CEO of Scratchpad, Pouyan Salehi, and OpenPhone’s Co-founder, Daryna Kulya, share how they consistently engineer delightful experiences for their customers. Prioritize user experience as a growth strategy Today, most SaaS companies depend on growth hacking and funnel optimization to unlock growth.

Hospitality 98

Hospitality User Experience Growth Drivers/motivators 98

SaaStr

JUNE 7, 2024

You need to create a feedback loop that connects everyone — customer success, support, sales, and marketing — bringing in quantitative data from customer conversations and marrying that with qualitative feedback your designers and engineers get daily from customers. You have to understand customer motivations to build new products.

Product 115

Product GTM Drivers/motivators Launch 115

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. User experience. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. User-friendliness should be the cornerstone of every martech product. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. Go beyond demographics.

Pitch 117

Pitch Product Electricity Healthcare 117

Search Engine Land

SEPTEMBER 21, 2023

It helps us to understand how the brain works and gain insight into customers’ motivations, preferences and decisions. Limbic brain (The ‘middle’ brain) Associated with emotions, memory, motivation and social behavior. How does neuromarketing drive consumer behavior? A great example of this is Airbnb.

Drivers/motivators 99

Drivers/motivators UX Strategize User Experience 99

ConversionXL

NOVEMBER 12, 2018

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? The inverted consumer motivations in high-growth industries. The very top yellow bar: “The improved trading engine is released. What else is unclear? Some important details on our blog.

UX 116

UX Growth User Experience Non-Profits 116

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Look at the search engine results page (SERP).

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

DECEMBER 22, 2016

And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Keep your buyer personas , their motivations, challenges, interests, etc. Numbers don’t lie.

Engineering 101

Engineering User Experience Start-ups Drivers/motivators 101

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

NOVEMBER 17, 2020

You can capture more money upfront, lower churn, and increase user motivation all by experimenting in these two areas. All users make a pricing decision when purchasing, making it one of the few truly global levers in your business. Experimenting here is no small undertaking, however.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. You’d think conversion optimization and SEO should play together nicely, right?

A/B testing 91

A/B testing Growth UX User Experience 91

ConversionXL

JANUARY 9, 2019

Engineering. Relying on recognition helps reduce cognitive load —people have to think less when using your site, which makes the user experience easy and enjoyable. The following techniques help you learn about your customers’ goals, challenges, motivations, and the context in which they use your website.

UX 131

UX Process User Experience Technique 131

ConversionXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). FOMO (fear of missing out) is a powerful motivator. Both are critical. Leverage FOMO in social media marketing.

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

SEPTEMBER 1, 2023

Matching user intent User intent refers to the underlying purpose or motivation behind a search query. Users who type their queries into search engines have a specific goal in mind. Look at the top-ranking pages and ask yourself, “Does my content align with what users expect to find?

Objectives and Key Results 127

Objectives and Key Results UX Niche Engineering 127

Search Engine Land

DECEMBER 21, 2023

Invisible junk The “visible web” is the sliver of the web that search engines choose to index and show in search results. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016. He added that this user data is “harder to understand than you might expect.”

Gaming 130

Gaming Presentation Engineering UX 130

Search Engine Land

APRIL 11, 2023

Substantial content about a local service proactively shows the user and the search engine that the business is knowledgeable. Rather than relying on the website as a single resource for NAP, search engines can validate the information through multiple online listings.

Trust 138

Trust Real Estate Legal Service 138

Martech

JUNE 1, 2022

These work similarly to state-issued identification/driver’s licenses in the real world. That means you can make decisions in real-time to deliver the best possible user experience. Your brand is the actual engine that actually moves your organization, but if only you fully leverage it.

E-commerce 128

E-commerce SQL Follow-up Engineering 128