Hubspot

OCTOBER 9, 2023

For example, knowing that your prospect’s customers’ number one reason for buying is supply security — and the financial implications of that driver — provides you with a unique sales insight. Grow market share? You need to determine the critical drivers of your prospect‘s cost system. Increase profit? Reduce costs?

Drivers/motivators 73

Drivers/motivators Prospecting Strategize Represent 73

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Heinz Marketing

JUNE 15, 2023

But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts. That means you’ll have greater bandwidth to tackle new offers and markets that were neglected previously—a significant revenue driver for most businesses. That’s where ideal customer profiles come in.

Drivers/motivators 102

Drivers/motivators Campaign Sales Start-ups 102

Salesforce

OCTOBER 18, 2023

Well, it’s now reality – and something marketers need to do. Connect 1:1 What is demand generation marketing? Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Here’s how.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

NOVEMBER 30, 2023

They think they are hitting goals and delivering, but they may not understand what the decision-makers really care about – whether it’s growth, increased profit, market share, etc. Clients who see PPC as a primary driver of their business are looking for the next big thing to test.

Clients 116

Clients Drivers/motivators Education Campaign 116

The 5% Institute

MAY 22, 2023

In today’s competitive business landscape, setting and achieving sales targets play a pivotal role in driving growth and ensuring the success of organizations. Sales targets serve as the guiding light for sales teams, motivating them to perform at their best and contribute to the company’s overall objectives.

Profit margin 52

Profit margin Non-Profits Objectives and Key Results E-commerce 52

ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share.

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Research Your Market.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

The 5% Institute

JUNE 27, 2023

Sales compensation planning is a critical aspect of any business strategy aimed at driving revenue growth and motivating the sales team. The Importance of Sales Compensation Planning Sales compensation planning plays a pivotal role in ensuring a motivated and engaged sales force.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Drivers/motivators 52

The 5% Institute

JULY 4, 2023

Sales attainment encompasses various aspects, including revenue generation, customer acquisition, and market share expansion. These targets should be based on thorough market research, historical sales data, and the organization’s overall growth objectives.

Objectives and Key Results 52

Objectives and Key Results Customer Relationship Management Technique Drivers/motivators 52

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Martech

OCTOBER 14, 2022

But most often, they’re more interested in being part of a bigger solution, like go-to-market planning and execution that achieves your business growth plan. Responsibilities of a chief marketing officer. Regardless if they focus on products or services, they: Take specific actions to drive growth. Growth driver.

Non-Profits 114

Non-Profits E-commerce Strategize Consult 114

SaaStr

APRIL 26, 2022

What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA. We want to grow revenue; we want to grow market share; we want to deepen wallet share. That’s what gets us motivated.”. Your market model will guide your leadership model.

GTM 77

GTM Networking Strategize Growth 77

The 5% Institute

MAY 10, 2023

The ultimate goal of sales management is to increase revenue and drive growth. Enhance brand recognition: Create a positive brand image through effective communication and marketing strategies. Drive growth: Sales management can help businesses expand their customer base and increase market share.

E-commerce 52

E-commerce Lead generation Cold Call Sales 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Gong.io

DECEMBER 14, 2022

A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Do they facilitate business growth? A good sales objective can be just as motivating as a good commission structure. . Achieve business goals.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

The 5% Institute

MAY 22, 2023

Scaling sales is a critical aspect of business growth and profitability. Every organization aspires to expand its sales efforts to drive revenue, penetrate new markets, and stay competitive. It goes beyond simply hiring more sales representatives or investing in marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Technique Strategic partnership Sales 52

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Lack of Visibility Into Sales Metrics Without real-time, accurate sales metrics , decision-making is guesswork that hinders growth. Request a demo today.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Miller Heiman Group

MARCH 13, 2019

Without executive sponsorship, sales enablement may be viewed as an optional initiative rather than a driver of business transformation. Executive sponsors should connect you to key stakeholders in your organization so that you can explain how sales enablement will help achieve business KPIs important to them.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

ConversionXL

JANUARY 18, 2022

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Brand marketing is about building connections through emotion and experiences, a key driver in consumer decision-making.

Product 110

Product GTM Construction Launch 110

Closer's Coffee

JUNE 19, 2019

Majority of CEOs would agree that by hiring the right sales manager would catapult the growth of your business by improving efficiency and profitability. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. A motivated sales team can drive revenue, foster customer relationships, and contribute significantly towards the company’s mission. But what motivates sales teams?

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2013: Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally? The Importance Of Query Mapping by Amy Bishop.

Engineering 107

Engineering Non-Profits Electricity Networking 107

The 5% Institute

JUNE 5, 2023

As businesses strive to attract customers, increase market share, and outperform their competitors, developing and maintaining a distinct competitive advantage becomes paramount. Companies that are able to establish a competitive edge position themselves for growth, profitability, and customer loyalty.

Strategize 52

Strategize Technology Technology Price 52

Hubspot

NOVEMBER 26, 2018

There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth. Whereas Walmart has been identified as having one of the fastest-growing business in the ecommerce landscape, Apple's growth has slowed -- dropping 18% from last year's 26.1%. Source: eMarketer.

Retail 72

Retail B2B Growth Market share 72

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Few people will read your marketing playbook word for word.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

JANUARY 14, 2024

Foster self-motivation: Cultivate a proactive mindset to stay motivated and driven in a remote selling setting. Competitors using these modern platforms may outpace you, potentially capturing your market share.

Quota 52

Quota Sell Sales Contract 52

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

JANUARY 26, 2023

31 2017: Findings and advice meant to provide some anxiety relief and motivation for paving the way with ETAs. Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany. Tick-tock: Expert findings, testing tips & resources for success after Jan.

Gambling 97

Gambling Launch Engineering Campaign 97

PandaDoc

APRIL 25, 2023

When sales targets are aligned with precise actions and timeframes, your team feels part of your business’s success — and ultimately more motivated to reach their sales targets. What’s your motivation? These objectives should be specific, measurable, and achievable, and should be tied to your overall business goals and objectives.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Sales Hacker

JANUARY 20, 2021

But more than 40% of early-stage ABMers are looking to account-based marketing as a lead gen strategy versus a business strategy that creates alignment across the organization and drives revenue growth with new and existing accounts. There is very little focus on how those interactions will lead to stronger revenue growth.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. It’s a transition point between the Introduction and Growth phases. And would “growth” entail? As KPOP Foods grew, Kim looked for ways to accelerate growth.

Launch 110

Launch Product Campaign Cold Call 110

Gong.io

DECEMBER 30, 2022

In this article, we’ll explain what sales objectives are and why they’re critical to business growth. However, if you set a too-easy sales goal, it could lead to a lack of motivation or even boredom. Simply saying that you want to “capture more market share” or “reduce your churn rate” won’t cut it. Measurable.

Quota 62

Quota Cold Call Sales Profit margin 62

The 5% Institute

JUNE 7, 2023

Recruiters and hiring managers are keen to see specific sales skills that demonstrate your potential to drive revenue and contribute to the growth of an organization. Emphasize that employers value candidates who can contribute to revenue generation and business growth.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Fast forward today, as Becky mentioned, we have almost 13 thousand practices using our platform, which equates to just shy of 40% market share, and over 65 thousand users hitting our platform every single day.

Closing 67

Closing Customers Niche Cross-sell 67

Heinz Marketing

JULY 20, 2020

And so, as long as everybody starts to understand that value is what the customer determines it to be, and the primary driver of value is in the mind of the customer, is the contrast between what they’re doing today and what you’re asking them to do tomorrow. So, the first thing we say is, you need to be situational.

Pipeline 112

Pipeline Sales Up-sell Conversion 112