Highspot

MAY 26, 2025

Analysis starts by identifying high-impact skills. This personalized approach to training a sales team , backed by learning analytics research and data, reflects the latest human-centered design and improves student success, skill retention, confidence, and motivation. They built tailored learning journeys for 1,000 sellers.

Objectives and Key Results

Martech

NOVEMBER 1, 2024

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

Objectives and Key Results

Partners in Excellence

DECEMBER 2, 2024

Self-motivated: They are more driven by their own goals than the external rewards. Effective communicators: Ability to connect with everyone they work with in high impact ways. Value listening more than talking, driving high impact collaborative conversations. They will always do what is right.

High impact

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. These enablement resources help reps quickly uncover prospects’ true pain points, goals, and motivations.

B2B

SaaStr

MARCH 28, 2025

For example, Salesforces partner ecosystem didnt become a major revenue driver until a decade after the company was founded. Focus on High-Impact Partners Not all partners are created equal. Zendesk deferred monetizing its partner program for almost a decade. Its not a quick win.

Drivers/motivators

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes.

Drivers/motivators

Salesforce

APRIL 14, 2025

Instead of simple discounts, your referral points can be redeemed for high-impact business services like executive training, industry conference sponsorships, custom market research, or priority technical support. Its a fun way to keep them engaged and motivated.

Referrals

Sales Hacker

AUGUST 11, 2025

She’s helping sales teams refocus on high impact work like closing deals and building relationships. So to have that as our primary motivator was huge. She works 24-7, follows up with every lead, books meetings and actually knows when somebody’s ready to buy, using signals, autonomously and at scale.

GTM

Martech

MAY 22, 2025

Why would you not have time to monitor a mailbox where motivated prospects and customers reach out to you? Dig deeper: 3 high-impact tactics to drive email engagement Bottom line: Beyond authentication Yes, you need to meet the authentication standards. No time to monitor the mailbox. The second is just silly.

B2C

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented.

Drivers/motivators

SaaStr

FEBRUARY 10, 2025

The company developed a comprehensive framework for managing this transition: Key Components of the PLG Model User Acquisition Required scaling to tens of thousands of monthly signups Developed organic growth strategies through SEO Created individual pages for leads in their database User Activation and Retention Focus on immediate value delivery Implementation (..)

Growth

Salesforce

JUNE 2, 2025

This step is about you your motivation, your drive, your reason to begin. Delegate tasks when possible and focus on high-impact activities that drive your business forward. Where do I want this business this business to go? Knowing your why helps you make better decisions. It keeps you focused.

Minimum Viable Product

Martech

MARCH 25, 2025

Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance. Email is more than just a communication tool.

Drivers/motivators

Sales Hacker

JUNE 30, 2020

Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. And we set up a research lab to study how humans think, feel, and act, and how to help people create high-impact habits or quit the ones that are getting in our way. Are all habits changeable? [28:04].

High impact

Cerebral Selling

JANUARY 14, 2023

You could also be well behind your quota, struggling to stay motivated and worried about job security. As a leader, your job is to motivate your teams, hold them accountable, ensure they’re performing at their absolute peak, and ultimately drive revenue. It can also be the hardest. I’ve been through plenty of year-ends as an AE.

Quota

Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. One of the key drivers of the emotional response to hidden enemies lies in simply teaching the customer something new!

Drivers/motivators

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? motivational coaching techniques. Happier and empowered employees: Providing opportunities for sellers to train and learn new skills is a smart way to motivate, engage, and empower your sales organization. Heads up: Your team will only ever be as good as its manager.

High impact

Martech

JUNE 28, 2022

Based on the Great Buyer Resignation reality and market shifts, here are a few high-impact career opportunities for talented pros who want to up-level their professional world while positively impacting their company’s growth.

B2B

Search Engine Land

MARCH 7, 2024

This webinar will provide you with a set of AI-led tools and frameworks that will enable you to: Identify underlying drivers of your landing page performance Emerging ad formats Seamlessly build and manage customized and personalized experiences Run a high-impact, high-velocity experimentation program Learn more by registering and attending “Use (..)

Drivers/motivators

ConversionXL

OCTOBER 23, 2012

Factors affecting the efficacy of body copy length on a landing page: Nature of visitor motivation. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short.

A/B testing

Partners in Excellence

MARCH 2, 2024

Early in my career I started engineering roles like electronic engineer and applications engineer and realized what motivated me most was help people solving problems that allowed them to continue or improve their business.

Sell

Salesforce

OCTOBER 11, 2022

Working together, utilities and customers can create high-impact renewable options and work toward decarbonization. Data analytics can help every customer understand their own consumption patterns and make changes in line with their own needs and motivations. They want new options, including green tariffs and emission avoidance.

Electricity

Partners in Excellence

JUNE 20, 2023

Through gaining a deeper understanding of customers’ businesses, what they do, their challenges, key drivers, key opportunities/threats, industry trends and issues; we reduce that information asymmetry. High impact selling is about reducing Information Asymmetry–but not just on products.

Drivers/motivators

Hubspot

NOVEMBER 6, 2018

According to Claire, the ideal value proposition covers: Your motivation to come in to the office and do your job every day. Describe what motivates you. Describe what motivates you. One of the most important (and common) traits hiring managers typically look for in candidates is their intrinsic motivation.

Intrinsic

Salesforce

JUNE 13, 2022

1 driver for engagement, job satisfaction, wellbeing, innovation, and inclusion. Relevant content delivered in the context of everyday work allows leaders to sustain engagement, motivation, and community among their peers. Today I’m going to share an overview of where we were, where we are now, and what we learned along the way.

Drivers/motivators

Partners in Excellence

JUNE 5, 2019

Delighted customers are the biggest drivers of growth. Delighted Customers Are The Biggest Drivers To Growth: Well, Duugghhh…… I suspect Brian has always known this (while I haven’t met Brian, I’ve spoken to many at Hubspot and know that’s fundamental to them). I will focus on B2B.

Commission

Sales Hacker

APRIL 17, 2019

Skill Pill provides micro-learning and gamified learning apps, delivering high-impact training when and where you need it. AutoPoint Driver Connect. SpotHero enables drivers to search for a spot near their destination and book it in advance of their arrival. Price: Free. Available here: iOS | Android.

Drivers/motivators

Partners in Excellence

OCTOBER 6, 2022

Our sellers are ill prepared to engage customers in high impact conversations. Trying to get a taxi driver to take me where I want to go, is often very difficult–sometimes, I end up some place very different. Instead, we look at how we polish up our product pitches. We even talk about money differently.

Conversion

Hubspot

JULY 23, 2014

We want to know what will motivate our followers to act -- and psychology can help you find out just that. This tweet got 169 clicks all because of one psychological theory called cognitive dissonance: 3 High-Impact Marketing Channels You''re Probably Overlooking [link] pic.twitter.com/5C34ovGLhF. 3) Extrinsic Motivation.

Extrinsic

Partners in Excellence

SEPTEMBER 30, 2014

So we’ll want to probe a little more, we want to determine interests, motivations, who else should be involved. I want to make sure every meeting I go to is a high impact meeting. So I don’t want just any meeting, I want high impact meetings. Maybe even where, when we should meet.

Conversion

Hubspot

APRIL 6, 2020

To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. In today's world, it's more important than ever to focus on the high impact activities and reduce or cease the activities that do not drive significant results," says Toner.

High impact

Martech

DECEMBER 20, 2023

As stated by BCG in 2022 research: One of the biggest drivers of digital maturity is the use of first-party data —data that companies collect directly from consumers, including browsing behavior, transaction history from a CRM database, and loyalty program activity.

Drivers/motivators

Sales Hacker

DECEMBER 20, 2018

Highly efficient sales teams spend time on high-impact activities and minimize low-impact activities. 79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps. Efficiency pertains to the distribution and use of resources. Sales Productivity Examples.

Product

Hubspot

JUNE 5, 2023

Through observation, trial, error, and knowledge of human psychology, I’ve put together a simple approach to help you focus on getting past the surface and gaining exposure to the true emotion and motivations at play for your buyer. Ask High-Impact Questions. What are your thoughts about…” “How does that impact your team?”

Service

SaaStr

OCTOBER 30, 2023

If not, reduce the cognitive load or give potential users more motivation to get through that next step. A portfolio of experiments ranging from high impact and effort to medium to low impact and effort. Not every technical person wants to write content, but some are motivated to teach people. Hire those people.

Growth

ConversionXL

SEPTEMBER 17, 2020

BJ Fogg’s behavior model states that behavior is the product of motivation, ability, and triggers. So if it’s easy to do and the motivation is high enough, bad grammar in low doses is unlikely to cause major effects. Put it in the JFDI (just do it) bucket, and move along with other high-impact areas to test.

Promote

Partners in Excellence

APRIL 3, 2015

The taxi driver was listening to this really cool music, I asked, “What’s the name of that group? Likewise with music, my tastes tend to Metal, Rap, Jazz, and some Classic Rock. Consequently, Spotify, SoundCloud, iTunes make recommendations in those genres. But yesterday I took a taxi from the airport to my hotel.

Construction