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Microsoft Advertising launches new tool for enhanced ad revenue analytics

Search Engine Land

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. Filters to examine data related to revenue drivers and inventory metrics. Contextual bid rejection details, such as demand issues, ad quality settings and price floors.

Launch 100
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Sales spiff – an easy guide to motivating your teams with examples & ideas

PandaDoc

Launching a new product can necessitate an overnight shift in objectives and strategy, which often damages morale and causes high staff turnover. What is a spiff in sales A spiff in sales means a strategy for motivating teams. Usually, a percentage of the sales price or profit margin. So, what is a sales spiff, exactly?

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What Do Uber Drivers And SDRs Have In Common?

Partners in Excellence

What do Uber drivers and SDRs have in common? Even though Uber tries very hard to create a great customer experience, the majority of it is influenced by the drivers. There are a number of other benefits to leveraging autonomous vehicles, including some powerful financial reporting/EBITDA benefits–which influence share price.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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How to Raise Prices for Existing Customers

ConversionXL

But that’s not why raising prices is so difficult. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”. What’s at stake: The exponential impact of a price increase.

Price 121
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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 61
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5 Things Every Salesperson Should Know About Their Prospects, According to Advantexe Learning Solutions' CEO

Hubspot

A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others. Drivers of the Cost System As with any business, your prospect's company is bound to be concerned about costs, expenses, and driving profitability. Raw materials?